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INDIA: [LFW] Masaba and Amit Aggarwal to open with Double The Verve!


Masaba Gupta and Amit Aggarwal are all set to open Lakme Fashion Week Winter/Festive 2014.

Together the Designers are Set to Kick off The Five Day Fashion Extravaganza, With Double The Verve!

At Lakme Fashion Week Winter/Festive 2014, DHL brings double the excitement with star designers Masaba Gupta and Amit Aggarwal as show starters at India's most premium fashion extravaganza. The show will mark, both Masaba and Amit's debuts as opening designers and also the first time that the two will show together.

This opening show marries Masaba's distinctive and bold style with Amit's unique and futuristic sensibilities. This study in contrast promises to be a treat for the senses. The collections will play on the use of DHL's distinctive yellow accent that will bring vigour to the first show of the season.

A young fashion director at a leading fashion house and an entrepreneur, Masaba Gupta has many facets. She will showcase 'Wanderess' an exquisite collection under her own label inspired by renowned author Roman Payne, at her sensational opening show.

On the other hand, the darling of India's fashion editors and Hollywood hotties, also once rightfully labelled as a future fashion icon, Amit Aggarwal promises to showcase a power packed inaugural collection. His modern ensemble with strong tribal influences will see couture dresses with menswear details to blend androgyny with the feminine.

Masaba said, "I am very excited to be opening Lakme Fashion Week this season. I will be showcasing after one year and look forward to showing with DHL. LFW was the platform where my journey in fashion started and it's good to be back."

"Opening the fashion week was always a dream and I am grateful to IMG Reliance, Lakme and DHL for believing in the brand and giving me this opportunity. This platform allows me more creative freedom and concentration on the vision of the brand. I look forward to kick starting the fashion week with a bang!" added Amit.

On this occasion, Saket Dhankar, Head-Fashion, IMG Reliance said, "Together with DHL, we are delighted to present the best of Indian young talent and the future of Indian fashion Masaba Gupta and Amit Aggarwal as opening designers at Lakme Fashion Week Winter/Festive 2014. Both designers are known for distinctive fashion styles that will make for a captivating inauguration. Masaba's trend-setting designs and Amit's awe-inspiring creations combined together promise to deliver a 'runway' success!"

RS Subramanian, SVP & MD, India, DHL Express said, "DHL has been a longtime partner of fashion weeks worldwide, in support of our commitment to the fashion, textile and apparel industry and professionals. We cater to the industry's needs by enabling brands to establish a global footprint in international markets through the DHL network in 220 countries and territories. This season we are very excited to present Masaba and Amit Aggarwal who will be the show starters of the most important fashion event of the calendar."

This princess of prints and the man synonymous with edgy and futuristic fashion will display their collections at LFW WF 2014 on evening of 19th August 2014 at Palladium Hotel, a day prior to the fashion week scheduled from 20th – 24th August 2014.

With Masaba and Amit's cutting-edge opening and the multi-faceted couturier Manish Malhotra's grand finale; the upcoming season of Lakme Fashion Week Winter/Festive 2014 is all set to be a celebration of fashion like no other! 

About Lakme Fashion Week:
Lakme Fashion Week (LFW) is jointly organized by Lakme, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to "Redefine the future of fashion and Integrate India into the global fashion world". LFW is organized twice every year. Lakme Fashion Week Winter/Festive 2014 will be held from August 20 to August 24 2014 Palladium Hotel, Mumbai. For further information log on to www.Lakmefashionweek.co.in

About Lakme:
Contemporary Indian beauty expert Lakme continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever's worldwide expertise, Lakme also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman's needs, Lakme also offers its consumers a comprehensive beauty experience through its products and services at the Lakme Salons and Studios. For further information log on to www.Lakmeindia.com

About IMG Reliance:
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), the world's leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India's premier fashion event, Lakme Fashion Week and South Asia's only ATP World Tour event, the Aircel Chennai Open. 


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Added: August 4, 2014 (112 days ago) Source: Lakme Fashion Week
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