INDIA: [LFW] Six new faces from Bengaluru at Lakme Fashion Week

Six new Faces from Bengaluru will soon be seen at Lakme Fashion Week Winter/Festival 2014

• The first ever LFW model auditions in Bengaluru registered 50 applicants; with 6 winners who will participate in LFW WF 2014

• The upcoming season will be held in Mumbai from 20 – 24 August, 2014

50 aspiring female models thronged in the land of gardens and technology of India to participate in the first ever LFW Bangalore Model auditions that were held in the city today at Lakme Absolute Salon. 6 winners who were chosen by an esteemed panel of judges will walk the ramp at the upcoming Lakme Fashion Week Winter/Festive 2014 that will take place in Mumbai this August.

Lakme Fashion Week Model Auditions is India's most popular and respected launch pads for new faces, having introduced some of the most successful names in the modeling industry like Katrina Kaif, Yana Gupta, Mugdha Godse and Miss India World Kanishta Dhankar amongst many others.

Saket Dhankar, Head – Fashion, IMG Reliance said: Introducing new talent from different parts of India is core to the Lakme Fashion Week identity! The LFW Model Auditions is one of India's most premium platforms dedicated to introducing fresh models year-after-year. Keeping true to our philosophy of democratizing fashion, we are very glad we brought this podium to Bengaluru, a city which has immensely contributed to the fashion world and given us beauties like Dayana Erappa, Archana Akhil Kumar, Rachel Bayros, Krithika Babu among others!

Names of Shortlisted Models:

1. Ashwati Ramesh

2. Arwa Hussain

3. Nicole Padival

4. Reetee Dixit

5. Varsha Gopal

6. Nikhila Nandgopal

Purnima Lamba, Head of Innovation, Lakme said: Lakme Fashion Week presents the perfect platform to discover some of the best faces from around the country and we are excited to share that this season one of them will be chosen as the face of India's biggest beauty brand – Lakme. The model auditions are just another way in which LFW reinvents the future of fashion.

The jury panel comprised a mix of, fashion experts and stalwarts of the Indian fashion industry, including actress Sharmiela Mandre, fashion guru and ace choreographer Prasad Bidapa, show director Anu Ahuja; along with Saket Dhankar-Head Fashion, IMG Reliance and Purnima Lamba, Head of Innovation, Lakme.

About Lakme:
Contemporary Indian beauty expert Lakme continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever's worldwide expertise, Lakme also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman's needs, Lakme also offers its consumers a comprehensive beauty experience through its products and services at the Lakme Salons and Studios. For further information log on to www.Lakmeindia.com

About IMG Reliance:
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), the world's leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India's premier fashion event, Lakme Fashion Week and South Asia's only ATP World Tour event, the Aircel Chennai Open.