With an endeavour to encourage and promote the country's upcoming talent, the Advisory Board members of Lakme Fashion Week met and selected thirty nine designers for the Emerging category and the Jabong stage, who will show at the upcoming Lakme Fashion Week Winter/Festive 2014. This season the applications saw an increase of 34% which reaffirms Lakme Fashion Week's growing popularity among the fresh talent in India.
A whopping total of 460 applications were recorded this season for across categories, including Gen Next. While the Emerging category received 140 applications marking a growth of 15% from the previous season; the Accessory category grew by 50%.
In its second season, the Jabong Stage has emerged as the perfect platform for the young designers to unleash their fresh and exciting collections. While the newly launched platform will showcase cutting edge styles by 20 designers, it will also host fashion workshops, seminars, launches and much more.
Select designer collections will be made available on www.jabong.com enabling fashion enthusiasts from across the country and worldwide to wear creations right off the ramp.
With this selection and the five additional names in the Gen-Next category announced earlier, a total of 44 new and upcoming talent will get a chance to showcase their collections at LFW WF 2014. With these three unique properties, LFW remains the most coveted platform for fashion talent in the country.
Commenting on the applications and chosen designers for the season, Saket Dhankar, Head-Fashion, IMG Reliance, said, "Every season helps us promote a fresh crop of young designers who bring in a new dimension to the Indian fashion industry with their unique design sensibilities. The increased number of entries every season reaffirms the platform's stature in terms of relevance and reach in the global fashion market. We hope that this platform continues to lead and produce some of the finest fashion designers in the country."
The team of LFW Advisory Board members shortlisted the below listed young and talented designers for various categories, on the basis of the quality creations, innovation, marketability, originality and ability to legitimately take their business to the next level.
|Jabong Stage Designers|
|Sonam & Prasad Modi||Mumbai|
|Swati Vijaivargie jain||Jaipur|
|Teresa & Utsav||New Delhi|
|Amrita Khanna & Gursi Singh||New Delhi|
|Chandni Mohan||New Delhi|
|Aiman Agha & Armaan Randhawa||New Delhi|
|Farah Sanjana||Jalandar, Punjab|
|Sidharth Sinha||New Delhi|
|Prathoni Yengkhom & Jacky Laishram||Delhi|
|Laila Singh - Accessory||Mumbai|
|Pranav Mishra & Shyma Shetty||New Delhi|
|Shikha Grover & Vinita Adhikari||Noida|
|Rixi Bhatia & Jayesh Sachdev||Pune|
|Karishma Sahani Khan||Pune|
|Kaabia & Saasha||Noida|
About Lakme Fashion Week:
Lakme Fashion Week (LFW) is jointly organized by Lakme, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to "Redefine the future of fashion and Integrate India into the global fashion world". LFW is organized twice every year. Lakme Fashion Week Winter/Festive 2014 will be held from August 20 to August 24 2014 Palladium Hotel, Mumbai. For further information log on to www.Lakmefashionweek.co.in
Contemporary Indian beauty expert Lakme continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever's worldwide expertise, Lakme also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman's needs, Lakme also offers its consumers a comprehensive beauty experience through its products and services at the Lakme Salons and Studios. For further information log on to www.Lakmeindia.com
About IMG Reliance:
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), the world's leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India's premier fashion event, Lakme Fashion Week and South Asia's only ATP World Tour event, the Aircel Chennai Open.