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INDIA: [LFW] Lakme Fashion Week is moving to Palladium Hotel


Lakme Fashion Week, India's leading fashion and trade event, will host the next edition of Lakme Fashion Week Winter/Festive 2014 at one of the most glamorous destination in Mumbai – the Palladium Hotel from August 20 to August 24, 2014. With the new collaboration between Lakme Fashion Week and Palladium Hotel, the upcoming season promises to transform and elevate the fashion experience for both its key stakeholders and patrons alike.

LFW's new home spans across two floors of opulent event spaces, 8th and 9th, of the Palladium Hotel and promises to startle its guests with many new features and surprises. The flamboyant setting of the premise, robust administrative and hospitality assets re-affirm the Palladuim Hotel's credentials and prospects of being the perfect new host. It is centrally located and promises to serve the property well due to its close proximity to all major landmarks.

Purnima Lamba, Head of Innovation, Lakme, said, "Lakme Fashion Week is an experience that fashion patrons look forward to every season and with our new venue partner Hotel Palladium, we will take this experience to next level, while also making the five day event more accessible for media and guests. We are excited about the possibilities that this new partnership presents and look forward to yet another fabulous season."

"India's premier fashion and lifestyle event, Lakme Fashion Week, always strives to enhance its undertakings to make worthy contributions. This season too, with a new venue at the Palladium Hotel we aim to give our patrons and visitors a heightened and a luxurious experience like never before," said Saket Dhankar, Head-Fashion, IMG Reliance.

"We at Palladium Hotel are absolutely delighted to play host to the iconic Lakme Fashion Week brimming with stalwarts from the fashion industry. We are excited to showcase 45,000sq ft of our two floors of opulent banquet spaces and to have them house the city's creme de la creme starting August," said Romil Ratra, Director, Palladium Hotel.

A bi-annual affair held over a period of five days, Lakme Fashion Week provides a perfect platform for a mix of 100 established and upcoming designers to showcase their vivid collections.

Block your dates for Lakme Fashion Week Winter/Festive 2014 scheduled from August 20 – 24 2014 at Palladium Hotel, Mumbai 

About Lakme Fashion Week:
Lakme Fashion Week (LFW) is jointly organized by Lakme, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to "Redefine the future of fashion and Integrate India into the global fashion world". LFW is organized twice every year. Lakme Fashion Week Winter/Festive 2014 will be held from August 20 to August 24 2014 Palladium Hotel, Mumbai. For further information log on to www.Lakmefashionweek.co.in

About Lakme:
Contemporary Indian beauty expert Lakme continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever's worldwide expertise, Lakme also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman's needs, Lakme also offers its consumers a comprehensive beauty experience through its products and services at the Lakme Salons and Studios. For further information log on to www.Lakmeindia.com

About IMG Reliance:
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), the world's leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India's premier fashion event, Lakme Fashion Week and South Asia's only ATP World Tour event, the Aircel Chennai Open. 


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Added: August 4, 2014 (57 days ago) Source: Lakme Fashion Week
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