INDIA: [LFW] Sneha Arora's - Imperfections And Style Created Drama

INDIA: [LFW] Sneha Arora

Sneha Arora's collections have always been visually arresting but at the same time totally ready-to-wear. Last season it was the martial look of her line called "A Soldier's Story" that received rave reviews. 

This season Sneha created a collection of imperfections at Lakme Fashion Week Summer/Resort 2014. Defects in fashion were highlighted while perfection was given a back seat. Calling her presentation "Leak", Sneha went from hues like dirty ivory, patchy beige and leaking indigo along with dusty brown to stay true to the title. 

Asymmetric prints were once again blotchy, while leaking plackets and collars were in miss dent dobbies and cotton voiles. Summer dresses too revealed leaking details in cotton satins and hand-woven silks. Bottom wear comprised displaced cropped trousers and culottes, which were teamed with deconstructed blazers with dripping lining that gave an unconventional relaxed silhouette to the garments. 

Pleating gave the dresses, trousers and jackets a slightly feminine touch; while the clever layering of different garments offered a mix and match option to the wearer. 

Aimed at the very fashion conscious woman, Sneha Arora was confident that her collection called "Leak" will play a major role in the wardrobes with its creative imperfections.

View the Sneha Arora Collection at Lakme Fashion Week - Summer/Resort 2014

About Lakme Fashion Week
Lakme Fashion Week (LFW) is jointly organized by Lakme, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. Lakme Fashion Week Summer/Resort 2014 was held from March 11-16th at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakmefashionweek.co.in

About Lakme
The contemporary and expert in the beauty industry, Lakme continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakme also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakme also offers its consumers a comprehensive beauty experience through its products and services at the Lakme Salons and Studios. For further information log on to www.Lakmeindia.com

About IMG Reliance
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India’s premier fashion event, Lakme Fashion Week and South Asia’s only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion
IMG Fashion is dedicated to facilitating a gateway to the fashion world – from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com


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Added: June 20, 2014 Source: Lakme Fashion Week
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