It was pure luxury with comfort when Pranav Mishra and Shyma Shetty presented their collection for Lakme Fashion Week Summer/Resort 2014 under the "Huemn" label. Influenced heavily by sportswear, the creations had a breezy fresh energetic young upscaled look.
Sporty silhouettes were evident along with graphic creative wordplay and luxe shimmering handwork. Colours that created a fun element were, bright yellow and red along with pastel blue, mint, beige, and ended with black. Keeping the theme intact, plush silk, linen, Lurex and Lycra were the apt fabric choices.
Silky sweatshirts were a great complement for sequinned pencil skirts while trendy varsity Tees were given a stylish twist. Jackets were sharply cut but glittered with stripes to keep the theme intact. Sporty broad stripes and giant numerical motifs added to the very fun collection which was at the same time quite right for elegant evenings.
Ending the show was a black sari with sequinned pallav emblazoned with a huge number "8" Pranav and Shyma didn't let the active wear theme move away from the creations. For the lover of the great outdoors, Pranav Mishra and Shyma Shetty dreamt up an offering for the latest season that had all the practical as well as elegant stylish touches.
About Lakme Fashion Week
Lakme Fashion Week (LFW) is jointly organized by Lakme, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. Lakme Fashion Week Summer/Resort 2014 was held from March 11-16th at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakmefashionweek.co.in
The contemporary and expert in the beauty industry, Lakme continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakme also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakme also offers its consumers a comprehensive beauty experience through its products and services at the Lakme Salons and Studios. For further information log on to www.Lakmeindia.com
About IMG Reliance
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India’s premier fashion event, Lakme Fashion Week and South Asia’s only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.
About IMG Fashion
IMG Fashion is dedicated to facilitating a gateway to the fashion world – from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com
Added: June 20, 2014 (32 days ago) Source: Lakme Fashion Week