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INDIA: [LFW] Chandni Mohan – Minimal Elegance


INDIA: [LFW] Chandni Mohan – Minimal Elegance

A graduate of Nottingham Trent University, UK in 2010, Chandni Mohan's label "Selvage" was a high end luxury line that created waves at the opening Gen Next show at Lakmé Fashion Week Summer/Resort 2014. Combining effortlessly the concepts of simplicity and power dressing, Chandni based her collection, which was inspired by Preston Scott's architecture; on crisp tailoring with hints of androgynous touches.

Working around a colour palette of black, white and red; the sharply cut angular boxy dresses, tunics, skirts and covers had asymmetric construction that spelt minimal elegance with maximum impact. Overlapping folds and geometric silhouettes added to the drama of the creations. The accompanying gold jewellery was a perfect match as cuffs, necklaces and earrings added to the look of the very stark but striking collection. The fabrics were Tencel, Satin Crepe polyester, crepe spandex with polyester, sand wash hammer satin and satin chiffons. For an innovative style statement that makes an eye-catching entry, Chandni Mohan, offered a variety of options to the modern woman.

View the S E L V A G E Collection at Lakme Fashion Week - Summer/Resort 2014

About Lakme Fashion Week

Lakme Fashion Week (LFW) is jointly organized by Lakme, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. Lakme Fashion Week Summer/Resort 2014 was held from March 11-16th at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakmefashionweek.co.in

About Lakme
The contemporary and expert in the beauty industry, Lakme continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakme also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakme also offers its consumers a comprehensive beauty experience through its products and services at the Lakme Salons and Studios. For further information log on to www.Lakmeindia.com

About IMG Reliance
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India’s premier fashion event, Lakme Fashion Week and South Asia’s only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion
IMG Fashion is dedicated to facilitating a gateway to the fashion world – from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com


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Added: June 18, 2014 (163 days ago) Source: Lakme Fashion Week
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