INDIA: [LFW] Pronoy Kapoor – Exciting twist to retro inspiration

INDIA: [LFW] Pronoy Kapoor – Exciting twist to retro inspiration

MUMBAI: Inspired by the popular Hollywood blockbuster "The Great Gatsby" Pronoy Kapoor's collection was aimed at the powerful women of the New Age who are feminine but in complete control of the world around them at Lakme Fashion Week Winter/Festive 2013. Using tweeds and woollen fabrics, Pronoy had cleverly added various dyeing and washing techniques to manipulate the textiles.

From structured fabrics to fragile organza, which was textured by hand; the collection had slim skirts, sharply cut jackets, billowy blouses and stylish sheath dresses.

Giving a dramatic edge to the collection, the bubble wraps around the heads of the models in white organza added to the glamour of the show. Bringing in zig-zag weaves for the stylish grey dresses, the long sleeve jacket teamed with a pearl embroidered sari, the grey simple coat having white borders, worn over a white organza smocked sheath; the overall look was elegant but slightly extreme to give an exciting twist to the retro inspiration.

Fashion of the past with large doses of the future made Pronoy Kapoor's collection a great offering.

About Lakme Fashion Week
Lakme Fashion Week (LFW) is jointly organized by Lakme, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/Festive 2013 was held from August 23rd to 27th at Grand Hyatt Hotel, Mumbai. For further information log on to

About Lakme
The contemporary and expert in the beauty industry, Lakme continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakme also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakme also offers its consumers a comprehensive beauty experience through its products and services at the Lakme Salons and Studios. For further information log on to

About IMG Reliance
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India’s premier fashion event, Lakme Fashion Week and South Asia’s only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion
IMG Fashion is dedicated to facilitating a gateway to the fashion world – from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit

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Added: August 23, 2013 Source: Lakme Fashion Week
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