MUMBAI: 86 aspiring female models thronged the glamour capital of India today to participate in Lakme Fashion Week Winter/Festive 2013 Model auditions. Lakme Fashion Week Model Auditions is India's most popular and respected launch pads for new faces, having introduced some of the most successful names in the modeling industry like Katrina Kaif, Yana Gupta, Mugdha Godse and Miss India World Kanishta Dhankar amongst many others.
The jury panel comprised a mix of, fashion experts and stalwarts of the Indian fashion industry, including actress Sonal Chauhan, designer Vikram Phadnis, Pria Kataria Puri; show directors Anu Ahuja and Rashmi Virmani; along with Saket Dhankar-Head Fashion, IMG Reliance and Bulbul Hooda, Brand Manager, Lakme.
Lakme Fashion Week (LFW) aims to redefine the future of Indian fashion by encouraging youthful new talent and providing them with an opportunity to showcase their potential. Upholding the high standards of quality and talent that LFW symbolizes, 7 finalists were chosen after three intense rounds of audition, each judged by the jury members. These models were evaluated on various parameters including poise, confidence, personality and most importantly, on their ability to embody and personify a designer's vision on the runway.
Post the selection of new models, Purnima Lamba, Lakme, Head, Innovations, said, "The model auditions at Lakme Fashion week have discovered some iconic Lakme faces of the past. Angela Jonsson for instance, who features in our new 9to5 campaign. This season we welcome some new faces to the much coveted fashion event and wish them well in their debut on the ramp."
Announcing the selected new faces, Saket Dhankar-Head Fashion, IMG Reliance, said, "Introducing new fashion talent is core to the Lakme Fashion Week identity. The LFW Model Auditions is amongst India's topmost platform dedicated to introducing fresh models year-after-year. This season, we have identified seven new faces, carefully selected by our esteemed jury, from a record number of registrations. Apart from being torch bearers of the platform these promising young models are sure to make a niche for themselves in the industry."
Names of Shortlisted Female Models :
- Pooja Bhamrah, Mumbai
- Olha Torovik, Ukraine
- Surabhi Rao, Mumbai
- Reka Kuzma, Hungary
- Parul Duggal, Mumbai
- Marcela Sevcikoca, Slovakia
- Akshi Khari, Mumbai
About Lakme Fashion Week
Lakme Fashion Week (LFW) is jointly organized by Lakme, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/Festive 2013 was held from August 23rd to 27th at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakmefashionweek.co.in
The contemporary and expert in the beauty industry, Lakme continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakme also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakme also offers its consumers a comprehensive beauty experience through its products and services at the Lakme Salons and Studios. For further information log on to www.Lakmeindia.com
About IMG Reliance
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India’s premier fashion event, Lakme Fashion Week and South Asia’s only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.
About IMG Fashion
IMG Fashion is dedicated to facilitating a gateway to the fashion world – from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com
Added: July 3, 2013 (161 days ago) Source: Lakme Fashion Week