MUMBAI: In its endeavor to showcase and promote the country's upcoming talent, esteemed members of the Advisory Board of Lakme Fashion Week met for an extensive screening to shortlist 35 emerging designers for the Main Show Area (MSA) and Talent Box for the upcoming Lakme Fashion Week Winter/Festive 2013. Post a successful conclusion of its previous season, LFW WF 2013 saw a tremendous growth in application submission for both the categories. Testament to its reach and strength, this season registered a total of 114 applications, marking a growth of 13%.
Applications to the emerging category for both MSA and Talent box witnessed an increase of 13% with 114 applications as compared to Summer/Resort 2013. From a total of 114 entries from all over India, 80 were from outside of Mumbai.
The entries were carefully evaluated by the distinguished board that consisted of an intriguing mix of prominent buyers, fashion editors, eminent designers along with representatives from Lakme & IMG Reliance. Designers were shortlisted based on the quality of creations, innovation, marketability, originality and ability to legitimately take their business to the next level. The entries comprised of a designer's credentials and designs under either menswear (ready to wear) or womenswear (ready to wear) categories.
The diverse backgrounds of the Advisory Board panelists have always enabled LFW to identify the finest talent through their unique expertise and holistic perspectives that drives the business of fashion. The board members present at the meeting to shortlist designers included - Nonita Kalra, designer Krishna Mehta, Dr. Darlie O' Koshy – AEPC, Sangita Kathiwada – Melange, designer Rohit Bal, Pradeep Hirani – Kimaya, Alka Nishar – AZA, Ashu Jindal – COO, IMG Reliance, Purnima Lamba – Lakme Head Innovations and Saket Dhankar-Head Fashion, IMG Reliance.
On the conclusion of the Advisory Board meeting, Purnima Lamba, Lakme, Head, Innovations, said, "Lakme Fashion Week is the trend center for emerging design talent in the country, shaping fashion-watchers' expectations for the season. LFW values our continued association with these designers whom we believe will grow into household names in the near future. Each season I personally discover a few labels for a fresh new look"
Commenting on the turnout this season, Saket Dhankar, Head Fashion, IMG Reliance, said, "We have consistently worked with the LFW Advisory Board members season after season to identify and showcase a great mix of up and coming talented designers, each making their unique mark on the fashion landscape. This season, we are delighted to have once again shortlisted the finest from an over-whelming number of applications for the Emerging categories. The growing applications and quality of designers reaffirms the platform's stature in terms of significance and reach in the Indian fashion industry."
Lakme Fashion Week Winter/Festive 2013 – Emerging Designers
- DRVV by Dhruv Kapur from New Delhi
- Ka-Sha by Karishma Shahani Khan from Pune
- Ken Ferns by Ken Fernandes from Mumbai
- HUEMN by Pranav & Shyma from New Delhi
- Anushka Khanna from Mumbai
- Samor by Pragya & Megha from New Delhi
- Virsa by Rahul & Shikha from Jaipur
- Richa Aggarwal from Mumbai
- Sneha Arora from Kolkata
- Sonam M by Sonam Modi from Mumbai
Lakme Fashion Week Winter/Festive 2013 – Accessory Designers
- House Of Chic by Jinali Sutariya from Mumbai
- Square Loop by Kanika Sachdeva from New Delhi
- Valliyan by Nitya from Mumbai
Lakme Fashion Week Winter/Festive 2013 – Emerging Designers at Talent Box
- Threesome by Ankit, Kanika and Mehak from New Delhi
- Anushree Reddy from Hyderabad
- Arpita Mehta from Mumbai
- Frou Frou by Archana Rao from Hyderabad
- Astha Narang from New Delhi
- Eshaani Jayaswal from Kolkata
- HCD by Harshitaa Chatterjee Deshpande from Mumbai
- Megha Garg from Kolkata
- Lotus Sutr by Karishma Jamwal from Mumbai
- Ek Karkhana by Preeti Wanchoo from Mumbai
- IKAI by Ragini Ahuja from New Delhi
- UNIT by Rajat Suri from New Delhi
- mapxencaRS by Riddhi & Siddhi from Mumbai
- Siyaahi by Rohit Dubey & Poonam Sanghani from Ahmedabad
- Sayantan Sarkar from Mumbai
- ILK by Shikha & Vinita from Noida
- Barkha 'n' Sonzal by Sonzal Patel and Barkha Sharma from Mumbai
- Klitché by Isha & Deepak from Kolkata
- munkee.see.munkee.doo by Teresa Laisom and Utsav Pradhan from New Delhi
Lakme Fashion Week Winter/Festive 2013 – Accessory Designer at Talent Box
- The Purple Sack by Tanvi Gupta and Pratiti Bansal from New Delhi
Lakme Fashion Week Winter/Festive 2013 – Designers for Installations
- Surendri by Yogesh Chaudhary from Gurgaon
- Accessory designer Shachee Shah from Mumbai
About Lakme Fashion Week
Lakme Fashion Week (LFW) is jointly organized by Lakme, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/Festive 2013 was held from August 23rd to 27th at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakmefashionweek.co.in
The contemporary and expert in the beauty industry, Lakme continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakme also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakme also offers its consumers a comprehensive beauty experience through its products and services at the Lakme Salons and Studios. For further information log on to www.Lakmeindia.com
About IMG Reliance
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India’s premier fashion event, Lakme Fashion Week and South Asia’s only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.
About IMG Fashion
IMG Fashion is dedicated to facilitating a gateway to the fashion world – from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com
Added: June 27, 2013 (166 days ago) Source: Lakme Fashion Week