NEW DELHI: Sunil Sethi, President, FDCI says, "Fashion Design Council of India is proud to announce that the upcoming Wills Lifestyle India Fashion Week Fall 2013 will begin with a fashion show by Masaba Gupta for Satya Paul. Her first collection for the 27-year old label will be the opening show of the five-day fashion event. In India, this is the first collection designed for an established design house by a designer from outside the family that started it."
Satya Paul appointed 24-year old Masaba Gupta as Fashion Director late last year.
"What better way to showcase "Masaba Gupta's first collection for Satya Paul", than to kick-start the most prestigious fashion event in India? We are eager and excited about this opportunity, look forward to sharing our vision of fashion with everyone, and thank the FDCI for giving us an apt platform," says Sanjay Kapoor, Managing Director, Genesis Colors.
"I am truly honored to open fashion week in my new home city. It's a coveted spot, and I am committed to creating a collection that does this slot, as well as the house of Satya Paul, proud. I am excited, and deeply thankful to Mr. Sunil Sethi, the board at FDCI, and to Satya Paul, for this opportunity," says Masaba Gupta, Fashion Director, Satya Paul.
A not for profit organization, Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion design talent in the country; its prime objective is to propagate the Business of Fashion.
About Satya Paul
Established in 1985, Satya Paul is India's premier design label with an international presence. The brand is acclaimed for ingenuity in design and a vivid color palette. As part of Genesis Colors since 2001, the brands has grown from strength to strength and is now present at over 30 locations in India, and select high street boutiques abroad. Satya Paul also has flagship stores in Kuala Lumpur, Indonesia, and in Toronto, Canada. The brand's evolution from the first Indian designer sari label to a global brand for international couture rests upon the intrinsic value of proactive response to the entire universe it operates in, and not just the fashion fraternity.
Satya Paul Signature - The Satya Paul Signature series epitomizes the brand's vision of discreet luxury with every creation made of stunning weaves, prints, embroideries, sensuous materials, and impeccable craftsmanship; a label steeped in history, art, and tradition yet delivering to a modern beat. Every creation in the Signature store is given undivided attention and made with the utmost care. A class apart, the Signature stores host limited edition collections from Satya Paul, as well as customisation services. The first Satya Paul Signature store opened at the DLF Emporio Mall in New Delhi in 2008. Website: www.satyapaul.com
About Masaba Gupta
Masaba Gupta launched her eponymous label July 2009. With a Diploma in Apparel Manufacture and Design from Mumbai's SNDT Women's University (2009), she created a diffusion line catering to women from the age group of 25-50 years. The silhouettes are no-fuss, simple, and commercially viable, yet of high cut and fashion. Dhotis, angarakhas, jumpsuits, iIkat and silk sarees, and shift dresses are some of the silhouettes that define Masaba. The colors are vibrant with patchwork playing a predominant role in most of the garments. The color palette is vast, with canary yellows, aubergines, paprika reds, bottle greens, deep aqua, all polished off with black and white. Masaba's first collection, Kattran, debuted at Lakme Fashion Week under the GenNext category for Spring Summer 2010. Website: www.houseofmasaba.com
About Genesis Colors
Genesis Colors (P) Ltd. is Satya Paul's holding company. It was established in 2001 with a vision to create a global fashion conglomerate on the lines of international fashion houses. While taking premium Indian fashion labels to the world, the company has also pioneered the concept of luxury retail in India. At present, Genesis Color holds Satya Paul, India's premium lingerie brand Bw!tch, men's brand Tie Rack London, and the multi-designer store chain Samsaara.
Added: February 5, 2013 Source: Wills Lifestyle India Fashion Week