MUMBAI: For the first time in India, Siyaram Silk Mills Ltd launhces MACH 1, a premium finish under the popular brand name J Hamsptead. By launching MACH1, J Hampstead has taken the First Movers advantage in the market. The launch was bestowed by the presence of the Chairman and MD Ramesh Poddar and Avnish Poddar, Director - J Hampstead.
Speaking on the occasion, Avnish Poddar said: "Wool processing requires one key process called Rope Sourcing. The feel of the woolen fabric is dependent on the time spent by a fabric in this process. The sourcing process affects the fabric in either of the two ways - bulk or weight of the fabric and suppleness or bounce of the fabric. The bulk and suppleness of a fabric are inversely proportional to each other, ie, if you increase one, the other reduces. At J Hampstead, we have cracked a unique process parameter that can give a lot of bulk and suppleness to the fabric".
The latest offering by J Hampstead is the unique Mach1 Finish fabric. Around six months have been spent by the in house R&D team to perfect this technique. This finish is currently being offered only in the Zanetti range (Super 120's, 60 percent wool) and the company intends to extend this to other ranges by mid next year. The fabric is priced between Rs 2500 and Rs 3000 per meter. Initially, the production is expected to be on a scale of 30,000 meters per month which can double next year, based on the response from the market. J Hampstead will formulate a Pan India media and marketing plan to promote Mach1 shortly. J Hampstead has been the epitome of style, persona and class and specifically crafted for the young achievers.
Siyaram Silk Mills Limited - for over three decades has been catering to the aspirations of young India by making contemporary fashion accessible to the classes and masses. It is the leading Indian blended fabric manufacturer that boasts of an elite brand portfolio consisting of powerful brands like Siyaram's, J Hampstead, MiStair, MSD, Oxemberg, Royale Linen and the recently launched Moretti, Free Fall and Victory.
Siyaram is the largest producer of blended high fashion suiting's shirting's and apparels. The Leaders in business for over three decades with an Unparallel network of 100,000 retailers Pan India and over 450 dealer network Pan India with a sales force of over 450 dedicated employees. Siyaram's belief in providing value to its customers is the reason behind it having the widest range of latest machinery in its eco-friendly plants at Tarapur, Daman and Mumbai.
J Hampstead with a heritage of making high quality fabrics for the fashion conscious European, made its debut in India in 1995. Initially, it was offering mainly the high end all wool fabric and high value cotton shirting. However, today it has a pan India presence catering to about 5,000 retailers directly, a first for any company in India.
It has been meeting the aspirations of the discerning Indian consumer with its high quality worsted fabric made from highly cherished long and lustrous wool fibers. Its worsted range is specially created to give you fabric that is smoother, silkier, more luxurious and softer than any other. In 2009, J Hampstead launched its Garment section with a stylish range of shirts. It is available across all Siyaram's Fashion Avenue and also in large format MBOs like Reliance Trends and Central to name a few.