InkLink, a not-profit initiative for creative education in association with Koolkart (www.koolkart.com), India's largest social shopping community, brought a unique fest to Pondicherry on 19th and 20th of January 2013.
For creatives and creative enthusiasts, the DAM (Design.Art.Music) Fest was an experiential bliss to enjoy the vibe of creativity amid green and fresh air of cool spiritual Pondicherry. It was a platform to promote and interact with Gen Next designers, artists and performers from across the country. A unique fest that seamlessly interfaced among design, art and music enthusiasts through creative edu-fun interactive games, designer's forum, inspirational activities, Art-Music Jamming, exhibitions, designer's bazaar, with a dose of live art and music
Speaking about the event, InkLink Founder and NIFT Professor, Kaustav Sen Gupta said "With a believe that expressing creativity is the basic right of an individual, InkLink started its voyage to break the institutional clustering of education by creative detoxification to nurture Gen Next. After educating 23,000 visitors per week in Facebook , InkLink created the D.A.M. Fest with the sheer need of a cross domain fest that provides an interactive platform for creative to connect, appreciate each other's works, exhibit and sell. It is also for everyone to enjoy the intense cross domain creative interaction via edu-fun workshops, exhibitions and live jamming (Bands & DJ beats). D.AM provides a platform to Gen Next creative enthusiasts to sell their niche products to the right consumer. InkLink D.A.M fest is purely not for profit and appreciates the collective effort of many young creative across Tamil Nadu and Pondicherry."
Kaustav adds "We are arranging events on team building, creative thinking, logo designing, typography & branding, Art-Music Jamming & Junk Art. So it's an open event and anybody can either participate or watch the events to appreciate and learn. No pre-requisite knowledge is required."
On the occasion, Suneil Chawla, Co-Founder Koolkart said "Koolkart is one of India's largest social shopping platforms and promotes and sells products from various young designers and young brands. This is why we saw the perfect fit in partnering with DAM Fest which brings together so many young and upcoming designers and gives them an opportunity to interact with each other. Koolkart hopes to be the platform for such young designers to sell their products online"
On the occasion, Anupam Agarwal, Co-Founder Koolkart said "We are working very closely with InkLink to create the best experience. The fest is going to be ideal for anyone who wants to listen to live bands, dance to the tunes of the DH and people who want to buy some really niche and cool Gen Next designer's products at the affordable prices. Ofcourse, products from existing designers on Koolkart will also be available at the event""
InkLink Collective Unschool is the first ever not for profit open source, social Network based, cross domain, edu-fun-creative knowledge bartering movement that imparts creative education with an unschooling approach towards education. InkLink collaborators believe that the expression of aesthetics is not domain specific, it's just the inclination of being creative that drives individuals to think out of the box. The domains are only the medium of communication which an individual pursues to endeavor.
InkLink was founded by Prof. Kaustav SenGupta, an award winning academician & design curator with decade long experience in art, fashion, design education. He is a youth consumer behavior expert, trend analyst and ethnographer. Kaustav's research on social swarming, crowd sourcing and collective intelligence made him curious to search for more ways to engage youth in collaborative learning and knowledge sharing.
Koolkart is India's leading social shopping community, where shoppers can find exclusive products recommended by their friends and others in the community. With over 500,000 visitors and 50 brands, Koolkart is leading the way in bringing online the experience of shopping with friend's offline. The handpicked collection on Koolkart includes the trendiest apparel and jewelry and inspiring home décor products. Koolkart was founded by Suneil Chawla, a graduate form IIM Ahmedabad and Anupam Agarwal, a graduate of IIT Delhi and IIM Ahmedabad. Koolkart.com went public in January, 2012 and has received a tremendous response from shoppers. The recently launched Handpicked collection has given a new platform to trendy and upcoming designers. For more information, please visit www.koolkart.com