INDIA: India Resort Fashion Week (IRFW) in Goa

With as many as 30 shows, presence of international names including socialite Paris Hilton and the four-day festival divided into three main areas, the second edition of India Resort Fashion Week (IRFW) in Goa promises to set new trends and benchmarks in the world of fashion with its second season.

"IRFW is a three-dimensional concept which believes in providing the complete experiential arenas of resort fashion, resort music and resort retail. All these three arenas have been conceptualised very seriously," Pallav Ojha, director, IRFW told IANS.

The fashion event, to be held Nov 28 to Dec 1, has been divided into three main areas - The Fashion Show, The Fashion Village and The Music Festival. The India Resort Fashion Village, a retail venue, will be open to all. The fest this year will give the fashion aficionados a musical experience too, says Nidhi Choudhary, managing director of IRFW.

SandKastle, a beach music festival, will see a robust line up of international and Indian artists perform for the attendees. The line-up includes Paris Hilton, who will go behind the console as a disc jockey (DJ) at IRFW this year.

"Music adds charisma to the garment. It brings out the character of the clothing, created by the designer. At IRFW, we are leveraging the platform of fashion and inviting music lovers from across the world to witness the essence of this fusion," said Choudhary.

The fashion event is scheduled to take place at Goa's popular Candolim beach this year unlike the last season where only the finale took place at Marbela Beach Resort, Morjim and the rest of the shows took place inside hotel Grand Hyatt.

The first edition witnessed 15 designers showcasing their talent, but the second edition has a lot more to offer for its patrons. A few confirmed designers showcasing their work are Narendra Kumar, Neeta Lulla, Arjun and Anjalee Kapoor, Pria Kataaria Puri, James Ferreira, Falguni and Shane Peacock, Rocky S, Babita Malkani and Riyaz Gangji.

Puri feels it is a unique and brilliant platform between the clutter of fashion weeks in India.

"Our country is known for its resort fashion the world over, and having an official resort week encourages international buyers to come down here and explore," Puri said.

Added Gangji: "Destination weddings are in vogue across globe hence the demand for resort wear is humongous. IRFW as a platform provides best ambience to the designers like us to express ourselves better and ingeniously."

Even foreign designers and artists are set to create a flutter with their work and shows. Some of these names are Sidney Samson, Buffer, Viktoria, Fabio and Moon, David Morales, Audiomatic and Robbie Rivera.

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Added: November 29, 2012 Source: IRFW
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