MUMBAI: It was glamour at its elegant best when Anita Dongre presented her collection called "Urban Goddess" to end the Indian Textile Day celebrations at Lakme Fashion Week Winter/Festive 2012. Blending the traditional with the contemporary, Anita's fashion story was aimed at the jet setting Indian women.
Bringing together the gorgeous weaves of Benares and combining them with the intricacy of ikat from Andhra Pradesh and the beauty of raw and Mushru silk, the result was a colourful mélange of silhouettes. From elegant cigarette pants, classy jackets, to trendy dresses and flouncy blouses, the look was ideal for easy comfortable wear.
Adding to the beauty of the garments were the colourful vegetable dyed block prints from Bhuj, which gave the collection a perfect timeless touch.
Opening the show with five sexy multi fabric silk knee length sheaths with strappy backs, Anita set the mood of the show. The colour story was a rich mélange of red, green, gold, beige, black, magenta, bronze and nude all glamorously woven with gold motifs or colourful prints for the predominantly western line of scooped hem dresses, floor length gowns, figure hugging skirts, soft unstructured jackets and hipster skinny trousers.
Anita's main styling directions were the 1950's look, with knee and calf length pencil skirts, dresses - some pleated and gathered shapes for long feminine gowns with contrast bodices. Quilting played an important role and appeared for the jackets, hemlines and bodices of the dresses and gowns.
Interesting touches were given to the sleeves with flyaway layers of fabrics. Occasionally, origami folds appeared for the outfits which were predominantly sexy and strappy. Sheer georgette blouses with slit long billowy or dolman sleeves were luxuriously embroidered in silver, gold, zari and sequins. At other times the multicoloured resham embellishments covered lean skirts.
Mention has to be made of the very opulent jewellery studded with pearls, diamonds and precious stones, the very classy black stilettos and the elegant embroidered sling bags.
Men's wear was restricted to grey ombré or maroon jackets, double breasted bundgala and single breasted Jodhpuri coats.
Ending the show was Preeti Desai, Miss Great Britain 2006 and star of the Bollywood film "Shor in the City" in a regal white and gold gotta embroidered bridal lehenga, choli, dupatta and wearing the most exquisite heavy pearl jewellery.
For women who desire a mix of Indian weaves and prints with western sartorial elegance, Anita Dongre's collection for Winter/Festive 2012 will turn the wearer into an "Urban Goddess" with all the right options.
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever's worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an indepth understanding of the Indian woman's needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios.
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In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world's leading sports marketing and management company headed by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis at IMG's world-class sports training facilities at IMG Academies in Bradenton, Florida.
About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion's key constituents and corporate brands using IMG's global resources, influence and expertise. Within the fashion industry IMG represents the world's top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry's top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms.