INDIA: [LFW] I Love Ma Doodle Book by Aartivijay Gupta

MUMBAI: With white as her backdrop and black doodle sketches high lighting her garments, Aartivijay Gupta created a black and white fantasy at Lakme Fashion Week Winter/Festive 2012 called "I Love Ma Doodle Book".

The pure white line-up of Dupion and tabby silk, along with luxurious crepe was used imaginatively for shift dresses with sketches of faces and figure blocks. Panelled jackets with dramatic godets, a jumpsuit, constructed jacket with black figures and flowing pants had a feminine look.

The clever play of black and white also came alive for sharply cut jackets with wide notched lapels, slender long sleeve sheaths cinched with black Obe style belts, tunics, slender pants, kimono style covers some with strategically placed tucks or pleats and asymmetric bias cut hems.

The final three saris brought in colour with the doodles featuring colour wheels or shade cards print and were worn with floppy blouses.

The two men's wear entries followed the same print story for the jacket with peaked lapels, double vents and the smart bundgala coat. It was a stylish versatile line with a distinct identity from Aartivijay Gupta, which will appeal to the fashion conscious buyers.

About Lakmé:
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever's worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an indepth understanding of the Indian woman's needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios.

About IMG Reliance:
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world's leading sports marketing and management company headed by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis at IMG's world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion's key constituents and corporate brands using IMG's global resources, influence and expertise. Within the fashion industry IMG represents the world's top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry's top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms.


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Added: August 4, 2012 Source: Lakme Fashion Week
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