INDIA: Bhaskar Denim forays into Northern Textile Market

NEW DELHI: Bhaskar denim a Dainik Bhaskar group company, incorporated in the year 1985 as a spinning mills in Bhopal, India, is now among top 5 denim mills in the country producing 42 Million Meters per annum. Bhaskar is a vertically integrated Mill with Spinning, Dyeing, Weaving & Finishing under one roof.With its state-of-art modern machines and quality management the name Bhaskar has become synonymous to high quality denims. Bhaskar Denim with its strong presence in Indian and Overseas market has come up with a new concept of bringing in Distributors, Brands & Washers on one single platform with its event Denim Reloaded

Dealers/Traders, Brands and Washers play a significant role in the value chain and have an important contribution in the growth of denim industry in India. This segment takes care of more than 60% of the denim capacity in the Country. Through the event Bhaskar denim showcased the Spring Summer 13 collection, it's bestsellers and the quick delivery collection. As a significant part of the event, Bhaskar denim also organized a washing competition among the mid-level washing laundries. 26 washing laundries showcased their innovative washes on the common fabric provided by Bhaskar and awards were given to 5 different categories.

Giving utmost importance to this segment of the business, bhaskar launches 2 collections every year namely Spring summer and Autumn winter. Their International and in-house product development team strives hard to give the best products to the market. Bhaskar product range includes, flat finished, coated, padded fabrics, utilizing special blends such as linen, tencel and other specialty fibers. Bhaskar denim has also introduced a concept of quick delivery collection to cater to the small quantities and immediate fabric requirements of small and medium scale brands.

Bhaskar Industries is currently working with the reputed brands like VF,Tommy Hilfiger, NEXT, Jack and Jones, Marlboro, ZARA, M&S, Only, Carrefour to name a few. Along with major exporters like Shahi, Arvind, Chelsea, Gokaldas and Scotts, Bhaskar has also spread its wings in garmenting hubs like Delhi, Mumbai, Kolkata, Bangaluru, Bellary, Chennai, Kanpur and Indore.

Mr.Srigopal Jhawar, Business Head Bhaskar denim, says that Indian denim industry is growing at a rate of 12% and which is a very healthy sign. The current Indian denim production capacity of 850 million meters per annum is expected to cross 1000 million meters by 2015. With a current sale turnover of nearly 750 crores Bhaskar Denim is expected to grow 10% in the financial year 2012-13.

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Added: April 27, 2012 Source: Agencies
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