CANADA: Montreal Fashion Week changes venue

MONTREAL: Montreal Fashion Week is on the move. After five years at Bonsecours Market in Old Montreal, the semi-annual shows will have a new home at l'Arsenal, the new contemporary art centre in Griffintown.

The former shipbuilding yard boasts 40,000 square feet and will house two runway rooms, providing 100 more seats to fashion watchers.

"The setting complements our vision of fashion week," said Jean-François Daviau, co-president of Sensation Mode, which produces the show. "We are a fashion week of créateurs. L'Arsenal is about art. It's like a museum."

Fashion week had also reached the limit of its possible growth at Bonsecours, he added, and it was increasingly difficult for people to circulate through the historic market.

"We wanted to improve the facilities to give media and buyers the best welcome."

Bonus: It looks like it won't be necessary to cover the catwalk with plastic, a ritual that preceded and followed every show for the past five years, Daviau joked.

Montreal Fashion Week, showing styles for spring-summer 2013, runs Sept. 4 to 7, 2012, at l'Arsenal, 2020 William St. in MOntreal.


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Added: April 27, 2012 Source: Montreal Fashion Week
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