INDIA: The BLUE collection from Cabana by Titan

INDIA: The BLUE collection from Cabana by Titan

Bengaluru: Titan Eye Plus, India's leading eyewear retail chain today unveiled its latest collection of super cool and striking 'BLUE' sunglasses. Cabana is an in-house brand of fashionable sunglasses from Titan which was launched in 2011. The brand is targeted at the young audiences who not only look for trendy sunglasses but also look for superior finish, quality of the product and finer details which add to the style quotient.

The all new BLUE range of Cabana sunglasses is targeted at the consumers who are vibrant and would like to flaunt the latest international trends. The new collection of sunglasses is inspired by the latest rage in the color BLUE across eye wear and sunglasses internationally.

Commenting on the launch, Mr. Ravi Kant, COO - Eyewear business - Titan Industries Ltd. said"Sunglass in India is seen as a stylized accessory and Cabana sunglasses were launched to showcase the latest international trends which appeal to the modern Indian consumer. The new BLUE collection is another step towards bringing international trends to the Indian market. This will be our strategy for success of the brand in the future".

Don't miss out on the new BLUE collection which is available in various eye shapes ranging from large square chic styles to modern aviators for women. The men can look forward to cool sporty designs with flashy blue lenses and wayfarers with blue temples/temple tips. The new collection is available in metal and TR 90. Available in 12 exclusive designs and shades of BLUE to suit your persona, this limited edition is priced between Rs. 1500 - 2800. The new 'Blue' collection has few sunglasses that are polarized and are available across all Titan Eye Plus stores.

All Cabana sunglasses go through stringent quality checks to ensure unparalleled standards of comfort and quality. In addition to striking form, the consumer gets perfect functionality as well. Each Cabana sunglass comes with a minimum warranty of 12 months.

About Titan Eye Plus

Titan Eye Plus, the third major line of consumer business from Titan Industries Ltd, ventured into the eyewear segment in March 2007. The move was an initiative to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in India's prescription eyewear industry. Titan Eye Plus offers wide range of stylish and contemporary eyewear through exclusive optical stores across the country. Benchmarked against the best in the world, Titan Eye Plus will herald standardization Titan Eye Plus, in sync with Tata's principles of quality and trust, offers international quality standards and practices coupled with various aspects such as transparency in pricing, style and contemporary design in the eyewear segment and new practices in the highly fragmented and undifferentiated Indian optical retail segment. Currently, Titan Eye Plus has over 205 stores functional across 68 cities.

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Added: April 18, 2012 Source: India PRWire
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