INDIA: Theresa James & Roger Prince - giving new directions to fashion

INDIA: Theresa James & Roger Prince - giving new directions to fashion

MUMBAI: "Retarded Velvet" by fashion designers Theresa James and Roger Prince went down a new road by focusing more on individual pieces in their collection than the entire look at Lakmé Fashion Week Summer/Resort 2012. A bold move, from a bold label and it left the audience wanting more. 

The collection had a lot of western silhouettes such as printed leggings, jumpsuits, dresses, free flowing jackets with intriguing prints in a pop art style. Keeping their cuts fluid and simple; the designers played with prints such as rupee notes, temples, the iconic Amul dairy girl logo among other unique ever day symbols which gave their collection a fresh and fun appeal. 

Made of fabrics such as jersey, silk and featherweight chambray the outfits were just as wearable as they were gorgeous. The colours were aptly named 'citrus sensational' and consisted of lime greens, bright yellows and pops of red. A piece that stood out was an Amar Chitra Katha dress which would be the perfect outfit for a different take on cocktail party wear. 

Be it the fashion conscious buyer or those looking for trendy wearable outfits, "Retarded Velvet" by Theresa James and Roger Prince had much to offer this season. 

About Lakmé:
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever's worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an indepth understanding of the Indian woman's needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios.

About IMG Reliance:
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world's leading sports marketing and management company headed by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis at IMG's world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion's key constituents and corporate brands using IMG's global resources, influence and expertise. Within the fashion industry IMG represents the world's top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry's top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms.

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Added: March 2, 2012 Source: LFW
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