USA: Bailey Banks & Biddle Announces Opening of New Store

Dallas, TX - Bailey Banks & Biddle, the iconic fine jewelry store founded in 1832, is pleased to announce the opening of their 7th retail store location on the second level of the Stoneridge Mall in Pleasanton, California, the East Bay area’s premier shopping center. This will mark the second opening of four new stores set to open across the country before the end of the year. 

With premiere retail locations in major metropolitan cities and a robust ecommerce website, Bailey Banks & Biddle has developed an innovative new model as the first jewelry retailer to bridge the gap between online and in-store shopping. The new location features exclusive open diamond engagement ring cases in Bailey’s Design Studio which encourage customers to help themselves to try on rings in a relaxed, comfortable shopping environment. The Design Studio is the centerpiece of the retail stores and online website, allowing shoppers to customize engagement rings to their exact specifications and browse over 22,000 unique diamonds and hundreds of settings. The store will also showcase brand name fine jewelry such as A. Jaffe, Mikimoto, Ritani, Norman Silverman, Roberto Coin, Penny Preville, Lorenzo, Chad Allison and Memoire. Consistent with its heritage, all merchandise is created with high quality diamonds, gemstones, and precious metals, focusing on expert craftsmanship.

The General Manager of the new Stoneridge location, Doug Cline, is pleased to bring the new Bailey Banks & Biddle to the Pleasanton area. “We’re very excited to bring Bailey’s fine quality jewelry and engagement rings to the Pleasanton community.  It’s great to be the newest store in Stoneridge Mall, the premier retail location of the East Bay area. Our sales professionals are eager to help couples design their unique custom engagement ring, as well as those looking for the perfect, fine jewelry gifts for the upcoming holiday season.” 

Bailey Banks & Biddle’s overall approach takes the mystery out of shopping for diamond engagement rings and fine jewelry. The transparency of the brand is evident in the open diamond price lists, competitive pricing, the focus on diamond education and an open dialog with customers.   

About Bailey Banks & Biddle

Originally established in 1832 and re-launched in 2010, Bailey Banks & Biddle is the first jewelry retailer to offer online pricing and in-store service.  Bailey’s Design Studio allows customers to select a diamond, choose a setting and create a customized one-of-a-kind diamond engagement ring either in-store or online.  Pricing is below that of traditional jewelry retailers and all online orders include free FedEx shipping.  Retail stores are located in Dallas (Plano), Houston and Austin, Texas, St. Louis, Missouri, Pleasanton, California, Little Rock, Arkansas and King of Prussia (near Philadelphia), Pennsylvania.

The new Bailey Banks & Biddle is building a new kind of jewelry shopping experience that appeals to the needs and desires of today's sophisticated buyers. Customers have access to the best possible prices on diamonds whether they're shopping online or in the stores. Web-savvy consumers appreciate the interactive process of creating a one-of-a-kind treasure online in Bailey's Design Studio. Brides-to-be enjoy the freedom of the interactive in-store Design Studio, where they have the freedom to touch, feel and try on hundreds of bridal styles.

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Added: November 14, 2011 Source: Agencies
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