INDIA: 2nd MM Fashion Resource Book Launched at Blenders Pride Fashion Tour

INDIA: 2nd MM Fashion Resource Book Launched at Blenders Pride Fashion Tour

Mega Modelz announces the launch of the only fashion directory of its kind called 'Fashion Resource Book' presented by Blenders Pride, recently at Mumbai during one of the biggest fashion event- Blenders Pride Fashion Tour '11. This is the second edition of the annual book.

At the star- studded Blenders Pride Fashion Tour in Mumbai's Taj Lands End hotel, the publication found a wide base of its loyalists flocking and supporting the book in full flow. Presented in front of fashion fraternity, celebrities and socialites that included likes of Dia Mirza, Isha Koppikar, Ranbir Singh, Malaika Arora Khan, Amrita Arora, Yuvika Choudhary, Laila Khan, Asif Azim and ace fashion designers Vikram Phadnis, Wendell Rodricks, Reynu Taandon, Mandira Virk, Rohit Gandhi & Rahul Khanna among others, Fashion Resource Book stamped its arrival with a seal of excellence.

Fashion Resource Book consists of listings of the Indian fashion professionals ranging from models, fashion designers, fashion buyers, stores, photographers, make-up artists & hair stylists, fashion stylists & choreographers to fashion industry bodies, major fashion events, media, productions houses and many more.

The book has a dedicated section called 'Faces of Fashion' which profiles the trendsetters of the industry. The section this year features A J Raina, Akash Das, Ambika Pillai, Anand Kabra, Anaita Shroff Adajania, Asha Vidyun, Asmita Marwa, Atul Kasbekar, Dabboo Ratnani, Indrani Dasgupta, Jesse Randhawa, Little Shilpa, Lubna Adam, Manish Malhotra, Marc Robinson, Mickey Contractor, Micky Mehta, Namrata Soni, Neeta Lulla, Shantanu & Nikhil, Pradeep Hirani, Gunjan & Gunjan, Rakesh Agarwal, Rashmi Virmani, Reynu Tandon, Rina Dhaka, Rocky S, Rohit & Rahul, Sabyasachi Mukherjee, Suneet Verma, Sunil Sethi, Vikram Phadnis, Wendell Rodricks, Praveen Talan, Rahul Dutta & Tarun Khiwal who are a face of fashion in their own right.

Each database section of the book also features News Makers in that category. This feature brings to limelight the work done by these talented professionals in the fashion industry and gives due credit to their work.

This year, the book also has an experts section where many of the fashion industry's leading names like Lubna Adam, Mickey Mehta, Pravin Talan, Namrata Soni & Chetna Mehrotra have shared tips on various aspects of fashion- modeling, grooming, photography, hair & make-up.

On the occasion of the launch, the Publisher and Editor-In-Chief of the book Atul Pandey said, "MM Fashion Resource Book fills the information gap that existed in the fashion industry from how to reach out to most of the fashion professionals to how to succeed in the fashion industry. The industry that is growing so rapidly needed its own 'little black book of fashion' that would have all the information and tips required to break in, to survive and succeed in the world of fashion."

The book shall now be showcased in 5 more cities where the Blenders Pride Fashion Tour travels to- Banglore, Chandigarh, Delhi, Kolkata & Hyderabad. At each of these cities the book will be presented to the fashion fraternity who attend the event in a big way.

The first edition of the Fashion Resource Book 2010 was received very well by the industry. Industry veterans vouched for its (FRB) ability and need-of-the-hour to make the vast fashion world a more organized place.

About Mega Modelz:

Mega Modelz is a fashion arm of 100 Communications, with experty in fashion publishing, fashion events and fashion marketing. It has become a prominent brand in the fashion industry with successful publications like Mega Modelz magazine, MM Fashion Resource Book and the exotic Mega Modelz Green Calendar. It also organizes annual fashion designers mega exhibition called The Great Indian Fashion Bazaar and is also associated with Fashion Weeks across the country like Jaipur and Punjab International Fashion Week.

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Added: August 12, 2011 Source: Agencies
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