INDIA: Bombay Dyeing Launches Exclusive Aroma Rich Range of Bed Sheets

Mumbai, Maharashtra: Ushering the stylish era in home décor, Bombay Dyeing launches a new collection of Fragrant Bed Linen range- "Aroma Rich" to suit your lifestyle as well as enhance the ambience of your bedroom. The Aroma Rich Bed Linen boasts of four different variants to choose from i.e. Lavender, Musk, Jasmine & Rose. Bombay Dyeing with its latest offerings and innovations has moved ahead of the conventional bed sheets that just beautify your room and has taken home furnishing to another level of innovation and style altogether.

This luxurious soft cotton satin, high thread count bed linen is lightly fragranced with pleasant natural aroma that boosts relaxation and enhances sleep. During the production process, use of a touch of microencapsulated fragrance helps to deliver a mild aroma as the skin rubs against the fabric during usage.

The aroma on its own works wonders as it revitalizes one's senses and rejuvenates the soul. Not only do these natural aromas encourage the brain to deliver the most relaxing sensations but also helps to keep the bed linen fresh by preventing odour, wash after wash. Thus, it is not only luxury at one's disposal but the best rate of utility one could ever find.

Commenting on the launch, Mr. P.G Makhija - CEO, Textiles, says. "Bombay Dyeing has always been the pioneer in bringing innovation in the home furnishing segment. We are delighted to launch the exclusive Aroma Rich collection of bed linen, which will not only enhance the ambience of your bed room, but the mild fragrance of the bed sheets will ensure pleasant and relaxed sleep after a long day of work".

About Bombay Dyeing - Textiles

A pioneer in the textile industry in India since 1870, Bombay Dyeing has grown to be a reputed and respected establishment in India. With state-of-the-art manufacturing facilities, Bombay Dyeing offers premium quality products across a wide range of home textiles including bed and bath. The textile major is fully geared to augment its market leadership by enhancing its extensive retail network.

Bombay dyeing has been conferred the title of Super Brand 2006-2007, which is a recognition of its commitment to constantly providing value to the customer. Bombay Dyeing was also awarded the prestigious Images fashion Award 2006 as ' Best Brand in the Home Fashion category' and the ' Home and Lifestyle' retailer of the year 2005 award, instituted by ICICI bank Payment solutions and KSA Technopak.

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Added: September 16, 2010 Source: pr
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