INDIA: The Collective launches its 3rd Flagship store in India

Mumbai, Maharashtra,: Adding colour, verve and haute couture to the city, comes The Collective, a Super-Premium lifestyle retail concept launched by Madura Garments Lifestyle Retail Co. Ltd, part of the Aditya Birla Nuvo Ltd. A first of its kind retail concept, the brand officially inaugurates the Planet's most desirable apparel and accessory brands for men and women with the opening of their 3rd flagship store at Ambience Mall, Vasant Kunj, New Delhi. The store was launched with a nouveau concept of a 'Fashion Theatre' to the fashion-forward populace of New Delhi. A home to the best international brands, most of which are subscribed and endorsed by Indian and international celebrities, the store is out to set new standards and a bench-mark for most others to follow.

Speaking at the launch, Mr. Ram Iyer, COO, The Collective said, "The Collective began in Bangalore over two years ago and since then it has captivated consumers with its exclusivity, plush retail experience and unmatchable selection in fashion. We now come to Delhi with our third store and the promise remains the same - to provide fashion forward ladies and gentlemen of Delhi with a retail experience par none. With the best international brands, adorned and revered for years across the globe, we enter a city(the fashion capital) with its own proud heritage and legacy of being fashion-aware. The presence of world renowned fashion talent such as Lulu Guinness, Jeremy Hackett, Manish Malhotra, Rajesh Pratap Singh, Rohit Bal have made this launch one of the most memorable fashion events in the city"

At the helm of the Fashion Theatre was none other than renowned designer Manish Malhotra, Fashion Extraordinaire and the 'leading man' of designer wear in the country. Manish conceptualized as well as directed, this epic concept, which is a first, in the whole country, exclusively for "The Collective". With the music by Whosane & Karan Johar as the lead actor, this Fashion Theatre witnessed leading names from the fashion industry such as Rajesh Pratap Singh and Rohit Bal. The launch was the ultimate recognition of entertainment and glitz. Iconic international designers like Lulu Guinness and Jeremy Hackett who retail exclusively at The Collective in India, took part in the Theatre, and made it a momentous success. Set against the backdrop of the fashion capitals of the world - New York, Milan, and London, Manish and the illuminating star cast staged an act to celebrate the mélange of Indian and Global fashion and talent.

This Fashion Theatre was followed by spirit, mirth and music in an evening that saw best of Delhi's who's who, celebrating with each other and reliving the extravaganza that went by. Lulu Guinness and Jeremy Hackett, brought with them more than just their acting abilities; but also the news of new and exclusive collections for India. Lulu Guinness' eccentric collections have many admirers the world over and will now be available to Delhi's Fashion conscious. Jeremy Hackett, who up until now only had his active wear line available at the store, also has his formal wear collection at the store. DJ Mehgha Kavale set the mood for the night with the eclectic mix of tracks. The launch party saw the city's who's who raising a toast to the store's launch.

The sensational soirée saw the birth of a phenomenon, "The Collective" effect, putting Indians, at par with their Global counterparts in matters of fashion and lifestyle. The event reflected the classy, yet disarming, chivalric yet trendy as well as royal and respected personality of the line, which the Brand promises. The motto and philosophy of "Style is personal", was elegantly emphasized, paving a way for every discerning individual to identify oneself with the epicurean experience, the Brand offers, in terms of service.

Fashion has always been an intrinsic part of the nation's capital and The Collective fits in perfectly and makes for the best retail therapy that anyone could wish for. Filled with glitz, glamour and the glitterati of the city, the event left everyone wanting more.

The Collective

'The Collective' is a super-premium lifestyle retail concept that was launched by Madura Garments Lifestyle Retail Company (MGLRC), a group company of the Aditya Birla Nuvo. A first of its kind retail concept, the brand has seen a host of international apparel and accessory brands making a foray into the country for the first time.

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Added: September 14, 2010 Source: pr
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