INDIA: Narendra kumar and maidoindia present japan inspired designs

MUMBAI, MAHARASHTRA, -- Narendra Kumar and Harry Cheng of Maido India announced a new partnership "to bring Japanese inspired designs to India, and the world", over a beautiful Japanese tea ceremony hosted in Mumbai at the Four Seasons Hotel on Monday 23rd August 2010.

Narendra Kumar will open the upcoming Van Heusen India Men's Week (VHIMW) in Delhi on 27 August at the Grand Hotel, Vasant Kunj. His show will be the first time in India that an entire collection has been inspired by Japan, and crafted with Japan in mind. Narendra Kumar is using textile designs inspired by Japan and experimenting with new hand-dyed technique textiles to create a completely new style for men.

Commented Narendra Kumar "My visit to Japan was amazing. I changed my perspectives and it has added an entirely new dimension to my creativity. Japan has inspired me to create this collection, and I believe that we can create designs for the Indian, Japanese, and overseas markets. I believe the time is right for a close collaboration between India and Japan, and I am proud to be the first in the world of fashion to be able to do that. "

Harry Cheng added "It gives me great pleasure to have introduced Japan to Narendra san. I am pleased to see the experiences of Japan come alive in Narendra san's new collection. Japan and India have a lot to share, and am pleased to be working to foster further positive relations between India, Japan, and the rest of the world. Creating new designs from Japan inspired fabrics to export to Japan and the world will be a very exciting development for us. "

In July 2010, Harry invited Narendra san to Kyoto and Tokyo for a personally guided trip to appreciate the intricacies of Japanese modern culture and style, as well as to experience the depths of tradition.

This collaboration is also more than fashion. Maido India and Narendra Kumar will also work towards promoting further cross-cultural collaborations within Japan and India, not only in the fashion industry, but other areas where Indian and Japanese youth can interact, such as graphic design, animation and manga, and more on a regular basis. As part of this effort, Narendra Kumar and Maido India will launch a unique Annual Design Award "Inspired by Cool Japan" for Indian designers. "We are pleased to advise that every year, we will select an Indian designer to visit Japan. The all expenses paid trip to Japan sponsored by Maido India will allow the designer to take inspiration from Japan and apply what he or she has absorbed from Japanese culture immediately to his or her next collection."

The Japanese afternoon in Mumbai saw two ladies dressed in the traditional Japanese "Yukata" to conduct the tea ceremony to showcase the elegance of "omotenashi" which means "true Japanese hospitality of welcoming and treating the guest with utmost respect." This was followed by a sneak preview of Narendra Kumar's Japan inspired collections for the Van Heusen Men's Week.

About Harry Cheng

Harry Cheng is a director of Maido Enterprises Pvt. Ltd. (Maido India). Maido India is into the business of bringing Japan closer to India through food, art and culture. It promotes Japan in India through import, distribution, events and more. Recently, maidoindia launched a new business division "Sushi and More" which is pioneering delicious Japanese cuisine closer to the homes and hearts of Indians.

About Narendra Kumar

Narendra Kumar was part of the second graduating class from National Institute of Fashion Technology (1990) while it was still being run in conjunction with FIT, New York and Trent Polytechnic, UK. A Founding Fashion Editor of the ELLE India magazine in 1996, Narendra was intrinsically involved in the conceptualization of the Indian edition of the magazine. Narendra launched his eponymous line in 2000 with a complete range of western wear for men and women. The line is based on modern cuts and silhouettes but integrates the luxurious aspects of specially woven Indian fabrics and hand crafted detailing.

In addition NK's company, Arenah Design Studio, undertakes various corporate identity clothing projects for international companies such as Marriott Group of Hotel, Taj Group of Hotels, HSBC bank, Kotak Mahindra Bank, Unilever etc. The company works with some of India's leading textile manufacturers in creating fashion brands and imaging the brands for relevance to the Indian market.

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Added: August 25, 2010 Source: pr India
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