China (Beijing) International Exhibition on Furniture, Home Fashion & Decorations (“HFD” thereafter) will be held in New China International Exhibition Centre (NCIEC) from June 9-12, 2011. The exhibition is jointly organized by Adsale Exhibition Services Ltd., China Building Decoration Association, Dongguan Famous Furniture Association and co-organized by China Building Decoration Association Materials Committee, GD Modern Convention & Exhibition Management Co Ltd and Beijing Yazhan Exhibition Services Ltd.
With the rise of the nation’s economic power, Chinese people become wealthier. They no longer simply consider the practical aspect of home living, but look for a living environment that stresses on comfortable space and spiritual enjoyment. It enriches the furniture and home fashion products with more trendy and stylish elements.
HFD 2011 serves as a good channel for the trendy and innovative brands to expand into the capital-led Bohai market. The exhibition provides a perfect platform for quality home products suppliers to tap into both local and overseas markets. It also satisfies the demand of buyers in sourcing trendy and fashionable home products and materials in the high-end consumer market in Beijing. HFD 2011 follows the latest international trends and creates a modern home living with high-grade living environment.
Beijing, the capital of China, is a business city with both rich cultural heritage and latest trends and fads. Beijing is now transforming into a “World City” and a cosmopolitan image is gradually formed. It does not only exercise great influence on the world’s economic, political and cultural development, but also set the trends for the nation’s home furniture, fashion and decoration products.
The World Bank estimates that more than half of the world’s building construction projects will take place in China by 2015. And by 2020, the urban population in China will rise to 60% while residential area will reach a high level of 70 billion square meters. The Chinese people demand a higher home living standard, which means huge business opportunities to home furniture and decoration industry.
HFD 2011 is built upon the themes of “home fashion”, ”environmental-friendly” and “low carbon”. Following the trends of “environmental protection”, “ecology”, “fashion & trends”, “health” and “comfort”, it places great focus on energy saving and low emission and aims to build a green and low carbon city. The exhibition showcases world famous brands, self-developed brands, original design brands and quality products to make itself a new and innovative home furniture and decoration industry event.
HFD 2011 keeps abreast of the industry trends. It provides one-stop comprehensive home furniture, design and decoration solutions based on the ideas of “low carbon”, “environmental friendly” and “green”. In this way, consumers are able to understand the concept of low carbon living and the put into effect the use of environmental-friendly, low carbon and green home furniture and products in thousands of households. Industry practitioners generally agree that “low carbon living” will be the new highlight in the industry of home furniture, fashion and decorations.
To make one-stop sourcing more convenient for buyers, 5 theme zones are set up, namely “Premium Furniture Zone”, “Decorative Product Zone”, “Kitchen & Bath Zone”, “Decorative Material Zone” and “Home Design Zone”. Famous brands in the category of premium furniture, decorative products, whole-set kitchens and related products, sanitary wares, decoration companies, interior design companies, energy-saving and environmental-friendly materials are also invited to make it an important industry function.
The exhibition aims at providing the industry practitioners in Beijing and the nearby regions with the latest home furniture products. It has built a new platform for both local and overseas enterprises to develop their import/export businesses. We cordially invite all home furniture experts to meet in Beijing.
About the Organizers
Adsale is one of the leading organizers of international trade fairs in China for over 30 years. More than 20 trade fairs are organized every year. Among all, International Exhibition on Woodworking Machinery and Furniture Manufacturing Equipment (WMF) and International Exhibition on Furniture Accessories, Materials and Wood Products (FAM), is the largest of its kind in Asia, with 60,000 sqm exhibiting area in 2010 edition.
China Building Decoration Association (CBDA) was established in 1984, with a goal to promote the industry’s productivity. Achievement are made in the area of setting industrial standard and laws, conducting researches, promoting technological improvement, participating in industrial management, organizing training as well as international exchange.
Dongguan Famous Furniture Association was set up in 1999, and has established an important milestone in the new historical development of Chinese furniture industry. Riding on the success of Famous Furniture Fair and strong organizing power of association, Dongguan has become the market place for both furniture production and exhibition.