USA: Pampers & Cynthia Rowley Partner on the First 'Designed' Diaper

CINCINNATI, -- Pampers®, the world's leading diaper brand, has collaborated with renowned fashion designer Cynthia Rowley to create a Pampers diaper that, for the first time, excels not only in form and function but also external design. Pampers by Cynthia Rowley will be available in 11 colorful styles - for boys and girls - beginning in mid July 2010 at Target stores and on Target.com.

Pampers by Cynthia Rowley incorporates a beautiful look and feel - giving discerning parents high performance, value and choice of style. The diaper collection, which will be available in pastel designs including madras, stripes and printed ruffles suited specifically to babies and toddlers, delivers the perfect blend of utility and aesthetics.

"As a mom, I wanted other moms and dads to have more options in every part of their lives -- even diapers," said Rowley. "It's the first piece of clothing your baby will ever wear, and it should be special."

"Of course parents want the very best for their little ones," said Jodi Allen, Procter & Gamble's vice president of North America Baby Care.  "We also know that sometimes it's the little things - like how a baby is clothed - that can bring added joy to Mom and Dad.  While performance always comes first, we know that design is also important to parents.  We're pleased to introduce the first diaper line that brings together the best of these two worlds."

ABOUT PAMPERS®

Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company's largest global brand and the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers.

ABOUT PROCTER & GAMBLE

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide.

ABOUT CYNTHIA ROWLEY

The Cynthia Rowley collection of clothing, accessories, beauty, baby, books, active-wear, shapewear, patterns, tools and more is sold in better department, specialty and online stores, as well as in approximately 60 Cynthia Rowley shops around the world. Cynthia has been honored with the prestigious womenswear award from the Council of Fashion Designers of America and is frequently seen on TV programs like "Project Runway" and the "Today Show."  She is a mother to two young daughters.


Send your News/Releases for publication to [email protected]
Added: July 1, 2010 Source: PROCTER & GAMBLE
Start script - 1526908272.1923 Start news id check - 1526908272.1923 After news id check - 1526908272.1927 After cookie_code - 1526908273.5679 Before news detail - 1526908273.568 After news detail - 1526908273.5685 Start cat select - 1526908273.5686 After cat select - 1526908273.5689 before preg replace - 1526908273.5689 After preg replace - 1526908273.5689 Before tag engine - 1526908273.5689 After tag engine - 1526908273.5777 Before mptt engine - 1526908273.5778 After mptt engine - 1526908273.5778 Before related engine - 1526908273.5778 After related engine - 1526908273.5917 Before update hits - 1526908273.5917 After update hits - 1526908273.592 After update news_hits - 1526908273.5931 After mem_only_views - 1526908273.5931 -------------------------------------------------- Total Exec time:- 1.4009001255035
AddThis Social Bookmark Button   Tell a friendBookmark AddThis Feed Button
Related News:

Website design by InWiz • © - 2000-2018. Internet Wizards All rights reserved. About usTerms & ConditionsDisclaimerPrivacy policy • 21-05-2018