USA: Pampers & Cynthia Rowley Partner on the First 'Designed' Diaper

CINCINNATI, -- Pampers®, the world's leading diaper brand, has collaborated with renowned fashion designer Cynthia Rowley to create a Pampers diaper that, for the first time, excels not only in form and function but also external design. Pampers by Cynthia Rowley will be available in 11 colorful styles - for boys and girls - beginning in mid July 2010 at Target stores and on Target.com.

Pampers by Cynthia Rowley incorporates a beautiful look and feel - giving discerning parents high performance, value and choice of style. The diaper collection, which will be available in pastel designs including madras, stripes and printed ruffles suited specifically to babies and toddlers, delivers the perfect blend of utility and aesthetics.

"As a mom, I wanted other moms and dads to have more options in every part of their lives -- even diapers," said Rowley. "It's the first piece of clothing your baby will ever wear, and it should be special."

"Of course parents want the very best for their little ones," said Jodi Allen, Procter & Gamble's vice president of North America Baby Care.  "We also know that sometimes it's the little things - like how a baby is clothed - that can bring added joy to Mom and Dad.  While performance always comes first, we know that design is also important to parents.  We're pleased to introduce the first diaper line that brings together the best of these two worlds."

ABOUT PAMPERS®

Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company's largest global brand and the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers.

ABOUT PROCTER & GAMBLE

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide.

ABOUT CYNTHIA ROWLEY

The Cynthia Rowley collection of clothing, accessories, beauty, baby, books, active-wear, shapewear, patterns, tools and more is sold in better department, specialty and online stores, as well as in approximately 60 Cynthia Rowley shops around the world. Cynthia has been honored with the prestigious womenswear award from the Council of Fashion Designers of America and is frequently seen on TV programs like "Project Runway" and the "Today Show."  She is a mother to two young daughters.


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Added: July 1, 2010 Source: PROCTER & GAMBLE
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