GERMANY: MADE-BY signs up Banuq for ethical and sustainable fashion

BERLIN: Dutch-based not-for-profit organisation MADE-BY has signed up the new Berlin fashion brand Banuq – the 34th apparel brand to sign up to the independent consumer label for ethical and sustainable fashion.

"At Banuq we are committed to doing business responsibly, cost what may," says Mauro Pavesi, Banuq's co-founder and managing director. "Some call it fair trade, some call it ethical fashion. We don't care much about the definitions; we just do our best knowing that we will never be perfect. Yet we don't want to only be good. We believe our garments are also fashionable and take a step away from the traditional belief that ethical means boring."

Formed in June 2009, the management and design team at Banuq is Italian, the company is registered in Germany, and it makes products in Egypt and Ethiopia. It has worked and received support from colleagues in Italy, Germany, Denmark, Japan, Holland, Egypt, Ethiopia, Kenya, and Ghana.

Banuq has a major focus on the environment and social sustainability, and to this end the company has set up a fully African supply chain. The organic and fairly traded cotton used by Banuq is grown and processed into fabric in Egypt, while the garments are produced in Ethiopia which is designed to create more jobs in Africa.

"We like the idea of personal fashion where people design their own look by picking up and freely combining pieces of clothing from different moods and brands," says Davide Grazioli, Banuq's co-founder and designer. "We think of our brand as a journey, we want to provide refined clothing for people who like to move, travel and explore new horizons and cultures."

MADE-BY is an independent consumer label for fashion companies who continuously improve and are transparent about the social, economic and ecological conditions throughout the whole supply chain of their collections. The mission of MADE-BY is to make sustainable fashion common practice.

The MADE-BY label gives consumers the assurance that a brand produces with respect for people and planet to its best efforts. MADE-BY offers fashion companies. advice and support for gradually improving the social, economic and ecological conditions throughout the whole supply chain of their collections.

MADE-BY assists suppliers in achieving social or environmental certification and in sourcing sustainable materials such as organic cotton by means of the MADE-BY network of farmers, spinners and fabric suppliers.

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Added: June 26, 2010 Source: Agencies & Banuq
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