USA: Limited Brands Reports September 2009 Sales

COLUMBUS, Ohio, - Limited Brands, Inc. reported a comparable store sales increase of 1 percent for the five weeks ended Oct. 3, 2009, compared to the five weeks ended Oct. 4, 2008.  The company reported net sales of $654.8 million for the five weeks ended Oct. 3, 2009, compared to net sales of $673.4 million last year.

The company reported a comparable store sales decrease of 7 percent for the 35 weeks ended Oct. 3, 2009, compared to the 35 weeks ended Oct. 4, 2008.  The company reported net sales of $5.008 billion for the 35 weeks ended Oct. 3, 2009, compared to sales of $5.471 billion last year.

ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently operates 3,015 specialty stores.

Limited Brands, Inc. reported a comparable store sales increase of 1 percent for the five weeks ended Oct. 3, 2009, compared to the five weeks ended Oct. 4, 2008.


LIMITED BRANDS
                                  SEPTEMBER 2009

 Comparable Store Sales Increase (Decrease):

                                                    Year-to-      Year-to-
                          September  September       Date          Date
                            2009       2008          2009          2008
                          ---------  ---------      --------      --------
 Victoria's Secret Stores   (1%)       (7%)          (9%)          (8%)
 La Senza                   (2%)       (4%)         (11%)           1%
 Bath & Body Works           5%        (7%)          (3%)          (9%)
 Limited Brands              1%        (6%)          (7%)          (7%)


 Total Stores:
                               Stores                       Stores
                              Operating    Year-to-date   Operating
                              at 1/31/09  Opened  Closed  at  10/3/09
                              ---------------------------------------

 Victoria's Secret Stores          1,043      12     (9)        1,046
 La Senza                            322       4    (21)          305
 Bath & Body Works                 1,638       8    (11)        1,635
 Henri Bendel                          5       3      -             8
 Bath & Body Works Canada              6      15      -            21
                              ---------------------------------------
 Total Limited Brands              3,014      42    (41)        3,015
                              =======================================


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Added: October 9, 2009 Source: Press Release
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