NEW YORK, -- Coldwater Creek, a national, leading retailer of quality fashion for women, is rolling out the pink carpet for the premiere of Blue Jeans In Pink, a star studded, fashion based fundraiser in support of and to benefit Susan G. Komen for the Cure , the world's largest breast cancer advocacy organization. The month long fundraiser will include an enter-to-win component featuring 16 pairs of one-of-a-kind, blue Coldwater Creek Knit Jeans that have each been custom decorated with a pink theme by high-profile celebrities and personalities from television, film, music, sports, fashion and the culinary arts. From October 1st - October 31st, 2009, consumers nationwide can enter-to-win the celebrity decorated pair of jeans of their choice and are also encouraged to make a donation to Komen for the Cure by visiting coldwatercreek.com/komen or any Coldwater Creek store across the country. Coldwater Creek will match any donations that come in through the Blue Jeans In Pink program, up to $100,000, as an additional donation to Komen.
Coldwater Creek is in its fifth year as a National Sponsor of the Susan G. Komen Race for the Cure Series and during that time has donated more than $5.8 million to the cause. "Supporting Susan G. Komen for the Cure has become a passion for Coldwater Creek," says Georgia Shonk-Simmons, President and Chief Merchandising Officer of Coldwater Creek. "Blue Jeans In Pink, which coincides with National Breast Cancer Awareness Month, is our newest among the many fundraising programs we execute in support of Komen for the Cure every year. We are thrilled to be launching this program with the support of Nancy G. Brinker and are grateful for the participation of all the wonderful celebrities who are helping us to make this a huge success."
The 16 celebrities who generously gave their time, energy and creativity to custom decorate Coldwater Creek Knit Jeans for the Blue Jeans In Pink enter-to-win/fundraiser include: Sarah Chalke, Rocco DiSpirito, Bob Harper, Mary Hart, Marg Helgenberger, Faith Hill, Susan Lucci, Andie MacDowell, Misty May-Treanor, Debra Messing, Nancy O'Dell, Ana Ortiz, Sam Saboura, Gabrielle Union, Ambassador Nancy G. Brinker - founding chair of Susan G. Komen for the Cure and Georgia Shonk-Simmons, President and Chief Merchandising Officer of Coldwater Creek. Each of these celebrities has either been personally touched by breast cancer or simply shares Coldwater Creek's passion for the fight against the disease.
The Blue Jeans In Pink enter-to-win/fundraiser will go live on October 1, 2009 at 12:00 a.m. (EDT) at www.coldwatercreek.com/komen and will end on October 31, 2009 at 11:59 p.m. (EDT). Participants may also enter-to-win the celebrity decorated pair of jeans of their choice and/or opt to donate to Komen for the Cure in any of Coldwater Creek's 350+ stores nationwide during normal store hours for the entire month of October. No purchase is necessary to enter and a donation to Komen is not required to participate in the enter-to-win.
In custom decorating his or her Blue Jeans In Pink jeans, each celebrity worked with a pair of Coldwater Creek's signature, blue Knit Jeans and added his or her own original flare, creative vision and/or inspiring message using pink materials such as Swarovski crystals, ribbons, trimmings, etc. and in many cases, by painting original art directly on to the jeans.
Coldwater Creek's Knit Jeans offer a revolutionary and pioneering spin on traditional jeans by blending cotton and spandex into a stretchy knit that is both yarn dyed and washed to look just like denim. This proprietary process results in a great pair of stylish jeans that offer the unbelievable comfort of a knit without the stiffness of denim.
About Coldwater Creek
Founded in 1984, and headquartered in Sandpoint, Idaho, Coldwater Creek is a leading specialty retailer of women's apparel, gifts, jewelry and accessories. The company sells its merchandise through over 350 premium retail stores across the country, online at coldwatercreek.com and through its catalogs. Coldwater Creek is in its fifth year as a National Sponsor of the Susan G. Komen Race for the Cure Series and during that time has donated more than $5.8 million to Komen.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure , we have invested more than $1.3 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.