Pavers England Footprints Limited , a venture from London based US $ 60 million Pavers Foresight Smart Ventures and Chennai based Forward Group, today by unveiling its first exclusive franchise store at the departure terminal of Domestic Airport in Chennai.
Deputy British High Commissioner, Mr. Mike Connor launched the store in the presence of the leadership team of PEFL comprising Mr. Yavar Dhala, Managing Director, Mr. Utsav Seth, CEO. Chennai Airport Director Mr. K. Natarajan was the guest of Honor.
Mr. Yavar Dhala, Managing Director, Pavers England Footprints Ltd said, "We initially entered the country with a concessionaire route but in our experience, the franchise model will provide exclusivity, and allow us to showcase the entire range of SKUs. Our focus is on providing the customer the same ambience and customer service which is available in our stores in Europe".
"We have had a good launch phase with presence in 40 MBOs across the county and we have also launched the innovative concept of "Destination Stores" where we partner exclusively with select MBOs in each geography to carry our entire range," he added.
Through the franchise arrangement, Pavers England provides every franchise partner training in front end training spanning retailing, visual merchandising, CRM etc., both in UK and India to maintain the high standards set by the brand in the European markets.
Mr. Utsav Seth, Chief Executive Officer, Pavers England Footprints Limited said, "Customer experience management is a key differentiator to our success and the accent is on the right training. Pavers England has a unique concept of Brand Ambassadors in each territory, who work closely with the retailers to train their customer facing staff on the brand, on footwear fashions, trends, and empower them to guide the customer in making the right choices. The accent is on customer delight".
Pavers England aims to establish 200 outlets with 10 flag ship franchises by end of 2009 with an average store size of 1000 sq. feet. The company is looking for individual outlets / retail groups with a track record in retailing and managing international lifestyle brands. The company plans to be present both in single brand and multi brand outlets.
Pavers England which entered the Indian footwear market in April 2008 has firmly established a foothold in India with a steady and consistently growing market share and presence in across 10 cities and 40 outlets. The brand has surpassed sales targets and achieved sales of 15000 pairs giving a turnover of US$ 500, 000 in the first year itself. By Autumn 2009, the brand will have 100 point of sales in 10 cities & 10 franchise stores.
The management has earmarked an investment of US $ 10million of next 3 years to build the business and the brand and aim to cross sales of 150,000 pairs / annum by 2010.
The brand is currently retailed through concessionaires which include Reliance Footprints, Lifestyle, Loft, Central, Kobler, Regal, Fairdeal, Wings and Heels across India.