USA: Jo-Ann Fabric and Craft Stores Anticipates A Home-Made Holiday

Jo-Ann Fabric and Craft Stores , the leading fabric and craft specialty retailer in America, is experiencing a trend in home-made holiday gifts this year.

"We are seeing customers making the gifts they give this holiday season," says Travis Smith, executive vice president, merchandising and marketing, who acknowledges that the economy plays a major factor in the trend.

"We know that our sewers and crafters see many benefits to making gifts rather than purchasing finished goods. These gifts are more personal and can be customized to fit the recipient. With the current economy, many people are realizing that home-made gifts can also be less expensive," Smith explains.

Smith says that Jo-Ann has a wide variety of inspirational products from top vendors and that the company is committed to providing value to its customers. One such example is a special senior citizen discount day on December 10th that will enable all seniors, 60 years or older, to save an additional 15% off their total purchase.

"We are known for carrying a wide array of fabrics and sewing items, and an extensive collection of crafting materials all under one roof," said Smith. "We are particularly excited to also offer customers creative holiday fabrics, crafting supplies, home decor items, and even novelty gifts. Our hope is that customers will come into our stores and feel inspired by our selection, and impressed with our team members' knowledge and helpful service."

Smith notes that the company also has an e-commerce site, Joann.com, for customers who prefer the ease of online shopping. Customers can order through December 22 for Christmas delivery.

About Jo-Ann Stores, Inc.

Jo-Ann Fabric and Craft Stores the nation's largest fabric and craft retailer with locations in 47 states, was founded in 1943 as a single retail store. Today, nearly 800 Jo-Ann stores across the country provide consumers with creative inspiration.

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