INDIA: Alok Group Company Grabal Alok UK Ltd.’s Retail Chain

Alok Group, Alok Industries Ltd. being  flag ship company of the group, today announced its group company Grabal Alok UK Ltd.’s Retail Chain ‘Store Twenty One’ partnering with Woolworths to open its stores (shop in shop) in  16 of Woolworths  high street stores, creating 130 new high street jobs. Woolworths is Britain’s best loved general merchandise retailer, with great brands, strong market positions and a powerful presence in home entertainment, toys, confectionery, children’s clothing and home essentials.

Grabal Alok has already opened 4 stores (Concessions or Shop in Shop) in Clydebank, Harrow, Slough, Wrexham and Swindon on 9th October, 2008. The remaining stores will be opened over the next four weeks.

The 3,000 sq ft concessions will stock the latest styles and top trends in adult and teenage fashions, as well as footwear and accessories. The concessions will be staffed by Store Twenty One employees, customer payment will be through the current Woolworths tills and stores will receive new fascias to incorporate Store Twenty One signage.

James Collins, Woolworths’ Business Development Director, says: “This is a fantastic partnership that offers a host of benefits to both parties. Woolworths offers Store Twenty One fantastic high street locations and large volumes of customer traffic. Store Tweny One offers Woolies an extremely attractive customer offer. Value adult fashion and accessories is something which compliments Woolworths’ product offering and we are therefore expecting strong trading results from the concessions.”

Findlay Caldwell, Vice Chairman of Store Twenty One says, “Woolworths is a great partner for Store Twenty One with a strong value heritage and tremendous customer base.  We’re delighted to be opening our new Store Twenty One concept in Woolworths and to bring our latest fashion ranges at fantastic prices.”

Store Twenty One:

Store Twenty One is one of Britain’s hottest value fashion chains, offering the latest fashion at affordable prices. Store Tweny One is part of the Indian-owned QS Group.

Woolworths:

Woolworths is Britain’s best loved general merchandise retailer, with great brands, strong market positions and a powerful presence in home entertainment, toys, confectionery, children’s clothing and home essentials. There are 815 Woolworths stores, located on virtually every high street in the UK, and www.woolworths.co.uk is one of the UK’s biggest retail websites.

 About Alok Industries Ltd.:

Established in 1986, Alok Industries Limited is amongst the fastest growing vertically integrated textiles solutions provider in India. A diversified manufacturer of world-class home textiles, apparel fabrics, garments and polyester yarns, Alok has capacities of 82.50 mn meters of sheeting fabric (equivalent to 13.75 million sheet sets of bed linen) and 6700 tons of terry towels for its home textiles business, 105.00 mn meters of apparel width woven fabrics, 67200 tons per annum of knitted fabrics and 22 million pieces per annum of garments. With the commencement of spinning of cotton yarn (32000 tons per annum), Alok has achieved complete integration. The company also has a strong presence in the polyester segment with a capacity of 114000 tons per annum of polyester textured yarn supplemented by 182500 tons per annum of POY / PET. The company has a blue chip international customer base comprising of world renowned retailers, importers and brands.

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