USA: Handbag Designer 101 Announces 2nd Anniversary

Handbag Designer 101 is proud to announce that after two successful years, their unique and exclusive database of Handbag Designers now has over 1,000 members for the United States and around the world.

"When we launched, everyone said that the concept of a website highlighting and featuring independent handbag designers was too niche and would not be considered an online destination," says Emily Blumenthal, Founder of Handbag Designer 101 and the Independent Handbag Designer Awards. "However, now HBD101 has developed a unique following of handbag designers, industry, manufacturers and handbag enthusiasts. In addition to the Independent Handbag Designer Awards, the only design competition for just handbags, handbag designers know that to be featured as 'Designer of the Day' is definitely something to brag about."

Part of the benefits of being a member of the Handbag Designer Registry is a chance to be a featured as "Designer of Day" which allows designers to discuss their emotional plight and the unique selling points of their handbag making Handbag Designer 101 not a blog but a viable medium for the accessories industry to find out who will be the next "It" handbag designer.

"I loved being featured on Handbag Designer 101 as it helped get recognized me as part of the handbag designer community," says Rebecca Minkoff, designer of her eponymous line, Rebecca Minkoff. Minkoff has been featured on Handbag Designer 101 several times with her "Designer of the Day" feature when her line launched. Since then, the Rebecca Minkoff line has flourished with several other stories that followed.

In addition, these designers get priority in other editorial coverage such as having their bag mentioned on the "Celebrity Bag Watch" section when a notable celebrity is seen in public wearing their bag. This gives these designers the opportunity to get recognition and press coverage they would most likely not get in traditional publications.

Currently, part of the Handbag Designer Registry, designers range from young to 'older,' craft, student to couture from as small as working out of their garage in Oklahoma to an exclusive design studio in Finland. This target demographic is niche indeed but coveted nonetheless to marketers and brands trying to reach this entrepreneurial and small business population.

Handbag Designer 101, the handbag designer resource, was inspired by the need for the handbag designer, aficionado and fan in all of us as one knows we can never have too many bags. Handbag Designer 101 and Independent Handbag Designer Awards trademarks are owned by handbagdesigner101.com, a privately held company based in New York City.

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