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BharatTextile.com » Apparel/Garments News » USA: House of Brides Features Designer Wedding Dress for Charity

USA: House of Brides Features Designer Wedding Dress for Charity

House of Brides features the Kirstie Kelly for Disney's Fairy Tale Weddings® collection at their two stores in Chicago and Orland Park. On display at each store is the Platinum Bridal Gown. Kirstie Kelly for Disney's Fairy Tale Weddings® donates $125.00 to the Make-A-Wish Foundation® for each Platinum Bridal Gown sold. The Make-A-Wish Foundation® grants the wishes of children suffering from life-threatening illnesses.

Couture bridal wear designer Kirstie Kelly teamed with Disney's Fairy Tale Weddings® launching the Kirstie Kelly for Disney's Fairy Tale Weddings® collection. Disney's Princesses® Cinderella, Sleeping Beauty, Snow White, Jasmine, Ariel, and Belle inspire the collection of wedding dresses. The collection later expanded with Maidens bridesmaid dresses, Blossoms flowergirl dresses, and Jewels jewelry and hair accessories.

Buyers from House of Brides first viewed Kirstie Kelly for Disney's Fairy Tale Weddings® at the National Bridal Market in Chicago and were equally impressed by the quality and craftsmanship of the gowns, as they were the idea behind the design. "To be a princess is every bride's dream. To design a bridal gown inspired by Disney's Princesses® is an ingenuous concept to work off that sentiment", states one House of Brides buyer.   

House of Brides exhibits Kirstie Kelly for Disney's Fairy Tale Weddings® at House of Brides stores in Chicago and Orland Park. Both stores carry the wedding dress, bridesmaid dress, flowergirl dress, jewelry, and hair accessory collections.

House of Brides in Chicago and Orland Park feature the Platinum Bridal Gown. The Platinum Bridal Gown is inspired by Disney's® Cinderella. For every Platinum Bridal Gown House of Brides sells, Kirstie Kelly donates $125.00 to the Make-A-Wish Foundation®. House of Brides promotes the campaign with online advertisements and in-store signage. House of Brides also hosts Kirstie Kelly for Disney's Fairy Tale Weddings® Trunk Shows up to 4 times a year at their Chicago and Orland Park stores. The stores give special emphasis to the Platinum Bridal Gown during these trunk shows to drive sales of the wedding dress and thus, increase the donation amount.

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Added: October 7, 2008 (95 days ago) Source: Agencies
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