INDIA: Flowers and Jewellery on Mother’s Day

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BharatTextile.com » Accessories News » INDIA: Flowers and Jewellery on Mother’s Day

On the occasion of Mother's Day, OxiCash, the Prepaid Stored Value Virtual Wallet from Oxigen Services India Pvt Ltd, announces a tie-up with Ferns 'N' Petals, the country's leading branded chain of retail florists, and Trijewels, one of India's largest online jewellery shopping portal. With today's hectic lifestyles and paucity of time, this facility can be a boon for those who want to greet their mothers in a special way on Mother's Day. This initiative will enable all users of OxiCash to give special gifts of flowers and jewellery to their mothers, by paying for the same with their mobile phones using the prepaid value stored cash based mobile wallet of OxiCash.

Announcing these new associations, Oxigen Group's Executive Director - Brand, Marketing & VAS Meher Sarid said "With today's busy lifestyles where time is always a rare commodity, orders placed on mobiles or online, powered by OxiCash, will enable gifts of flowers and jewellery to communicate the deepest feelings of love and gratitude to that special someone. Now OxiCash users can order from an exotic range of flowers and displays from Ferns 'N' Petals, along with jewellery from Trijewels and, at the same time, avail of special discounts on their purchases."

With both these industries in India having a tremendous potential for growth with rising incomes and urbanisation, OxiCash virtual wallet from Oxigen has heralded a new beginning in the Indian floral and jewellery industry with this being the first time ever when consumers can pay for flowers and buy jewellery on the gracious occasion of Mother's Day using their mobile phones.

Speaking on the tie up, General Manager, Ferns 'N' Petals, Ms. Shalini Gera said, "Since our inception in 1994 we have followed the principle that customer satisfaction is the keyword to success. Our affiliation with OxiCash is an effort to value-add to our existing infrastructure in order to serve our customers better by opening an easy payment gateway for our clients."

This is a milestone from Oxigen which will enable its OxiCash users to tap the beauty of flowers and hallmarked jewellery for reaching out to their loved ones on special occasions like Mother's Day. In addition, this will facilitate access for Ferns 'N' Petals and Trijewels to the fast growing mobile subscriber base in India.

According to Trijewels COO, Mr. Farrukh Saeed, "We value our association with OxiCash as this will not only enable us to expand our customer base, but also because we are joining hands with OxiCash in a pioneering effort to celebrate this special occasion, Mother's Day, with their clients."

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Added: May 8, 2008 (6 days ago) Source: Agencies