INDIA: Pepe Jeans London unveils the Spring Summer 2008 collection

Pepe Jeans London unveils an exciting and extensive range for Spring / Summer 2008.  The fresh collection sets the mood for a very stylish season. The statement is cool, chic and urban, with Pop-Up Revolution, Hollywood Hills and Classic Collection for Men and Ladies forming individual themes this season. All this and more is available at all Pepe Jeans London Stores.

The Classic Collection for Ladies is a sophisticated and clean for the modern woman. Silhouettes, Corset pants and pleated pants give a look that reflects the urban, yet classic outlook to the modern woman. The collection is a riot of colors from optic whites to pure blacks, to grey tones, complemented with deep purples and dusty pinks, with innovative designs. Also, showcased is a comprehensive palette of muted greys, inky blues and fashion purples that are part of the global fashion season.

Classic Collection for Men, is smart and intelligent with a wide range of denims, shirts and jerseys. Progressive couture and denim elements are incorporated in shirts which see formal influences like traditional pinstripes, tonal checks and a clean look. Jerseys consist of multi-blue tones with contrasting fluorescent highlights. Graphic imagery takes on popular culture to set a modern yet classic look. The collection is smart –casual with an understated feel of luxury.

There's more… with Hollywood Hills and the Pop-up Revolution collections.

Hollywood Hills is influenced from the travel-inspired and the relaxed beach attitude. It includes heavy worked-upon woven garments. Pick-and-mix stripes and weather-beaten solids, incorporate an aggressive washed-out styling. It provides a natural wear-and-tear look to the entire collection. The laid-back beach life vibe is evoked by the kaleidoscope of hothouse shades through relaxed styling giving it a summer film festival mood.

Pop-Up Revolution picks up from the streets of Tokyo with its funky appeal of eclecticism, defiance and explosion of colors. Graphics are inspired from street graffiti, kooky fonts and punk rock bands like Green Day and Sex Pistols. The fabrics are light and bright for peak summer, with a large spectrum of colors from technicolor, super bright to the softest neutral tones to true neon colors. Voluminous tops compliment short skirts and drain pipes. Dungarees bring in the early 90's influence and polka dots take the center stage in prints. The range includes very feminine impressions combined with harder elements like skulls with hearts.

The '73 Jeans' Collection is the pinnacle representation of Pepe's rich heritage in all things denim. The 73 signature offers slim regular and loose fits enriched with rich metal-stud and chunky zip styling for men. The high summer 'relaxed' look features 'hillbilly' dungarees with detachable bibs, boyfriend fitting jeans and naïve hand-rendered stitch detailing for women. The trend for 'dressed-up' and sophisticated denim continues with an offer of sassy hot-pants, skirts and slim fitting rinse-washed pieces. `73 Jeans' is inspired from London street wear, aping the look, the energy, and the chic creativity for the brand.

About Pepe Jeans London

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing casual wear labels in Europe. The brand today has presence in more than 80 countries across the world.

Pepe Jeans London was launched in India in 1989. The brand is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25%. Pepe Jeans London merchandise is available through 120 stand-alone stores across the country, 100 plus large format store locations and 1500 multi-brand premium outlets.

Pepe Jeans London emerged as an award winner for the "Best Women's Wear Jeans Brand" at the First Inside Fashion Brands Awards. The brand was also awarded the "Best Denim Brand" at the Shopper's Stop Pinnacle Awards 2004 for consistent outstanding performance.

Pepe Jeans London won the "Lycra Most Innovative Brand of the Year" award at Images Fashion Awards 2005 and "The Brand of the Year – Men's Casual Wear (Large)" award at the CMAI Apex Awards 04-05 (Clothing Manufacturer's Association of India).

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Added: April 10, 2008 Source: Agencies
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