VIETNAM: AWI to promote Merino Wool in the Asian textile market

HANOI: Australian Wool Innovation has been forming strategic partnerships with a number of leading mills and garment makers in Vietnam to secure a share of the flourishing Asian textile market.
 
These partnerships will help to develop new fabrics and active/sportswear using Merino wool and Merino wool blends. This is being done to increase opportunities for Merino Wool in the global sports textile and attire market.

Merino wool is rapidly gaining a reputation as the wonder fibre of the sports and performance textile market. These partnerships will enable AWI to bring new ideas and training to manufacturers supplying some of the biggest sports companies in the world.

AWI is now proudly working with companies such as Nam Liong - a key manufacturing partner of sports brand giants such as Adidas, Nike and Columbia – to develop circular knitted Merino wool blended fabrics for the sports industry.

Nam Liong will now substantially increase the volume of new Merino wool business over the next five years. Earlier it had focused on synthetic fibre production.

Vietnam's textile and garment industry has developed rapidly in recent years and in 2004 employed 2.1 million people or 4.7pc of total employment.

The world's leading textile and apparel companies including Express, Hucke, Itochu, JC Penney, Jupitar, Kmart, Kowa, Lee Cooper, Li & Fung, Sara Lee, Sumitomo, Tomen, Tommy Hilfiger, Victoria’s Secret, VF Corporation and Wal-Mart source apparel from Vietnam.


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Added: October 30, 2007 Source: Agencies
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