INDIA: Shoppers Stop ties up with Shah Rukh Khan

MUMBAI: Departmental store Shoppers' Stop has announced its first ever tie up with Shah Rukh Khan's Om Shanti Om.  Om Shanti Om is set to release next month. Shoppers' Stop will be retailing the film's clothes and merchandise. This is Shopper’s Stop’s first tie up with Bollywood.

In a fashion show held here yesterday, Om Shanti Om's cast including Shah Rukh Khan, Deepika Padukone, Shreyas Talpade and Arjun Rampal walked the ramp, as they unveiled an array of costumes inspired from the movie.

Through its four brands Mario Zegnoti, Haute Curry, Vettorio Fratini, Push and Shove, Shoppers' Stop will launch the range of garments in stores on 18 October. Since the costumes are inspired from the actors look in the movie, they are a mix of retro and contemporary.

Manish Malhotra, Karan Johar and Sanjeev Mulchandani have designed the costumes.

Shoppers' Stop customer care associate CEO Govind Shrikhande said, Bollywood and fashion are inextricably linked and an association of this nature allows us to bring to light the style essence of our exclusive brands.

Director Farah Khan added, "The movie showcases the stars in two eras, the 1970s and 2007. We wanted to associate with a brand, which could accentuate and replicate the looks and style of Om Shanti Om in the right way."

This association was conceptualised and initiated by Sam Balsara's Madison Communication's entertainment unit Mates.

Send your News/Releases for publication to [email protected]
Added: October 10, 2007 Source: Agencies
Start script - 1545168405.3672 Start news id check - 1545168405.3673 After news id check - 1545168405.3676 After cookie_code - 1545168406.8145 Before news detail - 1545168406.8145 After news detail - 1545168406.8157 Start cat select - 1545168406.8158 After cat select - 1545168406.816 before preg replace - 1545168406.816 After preg replace - 1545168406.8161 Before tag engine - 1545168406.8161 After tag engine - 1545168406.8206 Before mptt engine - 1545168406.8206 After mptt engine - 1545168406.8206 Before related engine - 1545168406.8206 After related engine - 1545168406.8216 Before update hits - 1545168406.8217 After update hits - 1545168406.8218 After update news_hits - 1545168406.8272 After mem_only_views - 1545168406.8272 -------------------------------------------------- Total Exec time:- 1.460000038147
AddThis Social Bookmark Button   Tell a friendBookmark AddThis Feed Button
Related News:

Website design by InWiz • © - 2000-2018. Internet Wizards All rights reserved. About usTerms & ConditionsDisclaimerPrivacy policy • 18-12-2018