FLORIDA: Cia.Maritima, Brazil’s largest producer of high end beachwear and DHL, the world’s leading global express delivery and logistics company have come together for the Mercedes-Benz Fashion Week Miami Swim shows.
DHL will provide its international delivery and logistics expertise to transport Cia.Marítima’s collection to Miami.
Designer Benny Rosset debuted the collection during Sao Paulo Fashion Week in June, from Brazil to Miami in time for its U.S. runway show debut on Wednesday, July 11th.
DHL staff will also be on hand throughout the production with DHL “delivery men” removing the runway cover immediately before the start of show.
“We are delighted to be working with DHL for our Miami show,” said Benny Rosset, founder and designer of Cia.Marítima.
“Our goal is to bring the Sao Paulo experience to Miami, and this requires a partner who is trusted, experienced and reliable working under tight timelines. DHL is just the partner we need to deliver all the elements of a true Brazilian fashion experience at our first Miami show”, Benny Rosset said.
“DHL’s partnership with Cia.Marítima demonstrates how DHL is uniquely positioned to serve the international needs of the fashion industry,” said Karen Jones, Senior Vice President, Corporate & Marketing Communications, DHL Express.
“South American brands have become increasingly popular in the U.S., and transporting these international designs into the U.S. with speed, accuracy and care is vital to their success here”, he added.
The partnership is the latest initiative in DHL’s multi-platform program to serve the unique needs of the fashion, apparel and retail industries.
In January 2007, DHL became the Official Express Carrier and Logistics Provider of IMG Fashion’s U.S.-based fashion events. The relationship with IMG includes sponsorship of Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami.
In addition to sharing its delivery and logistics expertise, DHL, together with Cuca Fresca is co-hosting an invitation-only afterparty for Cia.Marítima. The party, to be held in The Penthouse of The Raleigh Hotel in Miami Beach, will offer guests an added taste of Brazilian culture, featuring Brazilian music, South American delicacies, DHL Mango Caipirinhas and other Cuca Fresca cocktails.