LONDON: An affiliated portfolio company, Lee Cooper Group Limited has formed a 50%-50% joint venture with China Ting Group Holdings Limited to market Lee Cooper’s denim apparel products and accessories in China on an exclusive basis; Sun European Partners, LLP, the European advisor to Sun Capital Partners, Inc., The 180 Group LLC, and Emerisque Capital Limited, announced here on October 31.
The joint venture, named Lee Cooper China (HK) Limited will engage in brand management, franchising, and wholesale and retail activities in China.
Michael Capper, CEO Asia Pacific of Lee Cooper Group Limited added:"China Ting Group has proven success in the fashionable garment manufacturing for export and retailing of fashion product lines in the China market plus an excellent track record of profitability and sales growth. We are delighted to partner with them and look forward to growing and developing the Lee Cooper brand in China."
Mr. Ting Hung Yi, Chief Executive Officer of China Ting Group, added: "Lee Cooper has tremendous authenticity as the first European Jeanswear brand, and potentially have great brand appeal in China. We look forward to developing the China market with Lee Cooper’s products.”
It is hoped that the relationship will help Lee Cooper realize its ambition to open 120 stand-alone stores and shop-in-shops over the next 3 years.
Lee Cooper Limited is a designer, distributor, and marketer of branded jeans, clothing, accessories, and footwear. Nearly 100-years old, it is the third leading brand of jeans in France and in the UK and the second leading brand in Belgium. Lee Cooper, headquartered in London, has a worldwide presence through its extensive licensee network with operations in over 70 countries.
China Ting Group Holdings Limited (Stock Code: 3398) is a company listed on the main board of The Stock Exchange of Hong Kong Limited. China Ting Group is a vertically integrated fashion and garment manufacturer, exporter and retailer in China with a consolidated annual turnover of around USD250 million. With offices and production facilities in Hong Kong, Hangzhou, Shanghai, Shenzhen, New York and Paris, China Ting Group’s retail business comprises approximately 350 retail shops in 27 provinces/cities in China. China Ting Group has an established industry complex in Hangzhou with 500-acre and 13 modern factory buildings.