MALAYSIA: Sonali (M) plans to open fashion outlet in Singapore

KUALA LUMPUR: Malaysian fashion co., Sonali Products (M) Sdn Bhd, a direct selling fashion company will open an outlet in Singapore within three years.

Susma Murali chief executive officer said that they already have stockiest in Singapore. At present, Singapore customers are buying Sonali products from their Johor branch. They are also selling their products through couriers.
 
Sonali offers elegant salwar kameez, stylish jippas, trendy saris, ready-made blouses, smart casual tops and skirts. Sonali managed two of its 10 outlets, while the other eight are managed by its stockiest.

The company is also exploring franchise business in Indonesia, Brunei, London and Australia. They are getting good response from their customers in those countries and we are looking into franchise business.

Susma added that since the company has its own set of designers and manufacturing base, it was able to design all kinds of styles to cater for the different races.

Sonali was mainly targeted Indians previously but now it has changed its design and style to cater for all races in the country. It also offers fashion exclusivity in terms of designs, sizes, quality, maintenance, appearance and price.

Sonali's clothing contains the different sizes and shapes of customers using Korean and Japanese fabrics.


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Added: October 30, 2006 Source: Press Relesae.
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