UAE: Splash launches fashion chic brand Yishion

DUBAI: The regional fashion retailer Splash has added another brand Yishion to its list of international franchised labels.

The chic Far East brand will be now available at all Splash stores across the Gulf Cooperation Council (GCC) and at newly opened Yishion store at Centre point, Trade Centre Road in Dubai.

Raza Beig MD of Splash said that Yishion targets the young by providing fashionable, easy-going, comfortable, spunky, and reasonably priced clothes.

Splash looks forward to introduce the chic label to the region's customers who are happy to hold hip fashion brands.

He added that they are constantly on the lookout to diversify their international offerings and Yishion marks a milestone in their global quest.

Splash already retails international brands such as Lee Cooper, the leading European denim wear brand, Kappa, the global sportswear brand and California based beach sports brand Maui and Sons.

According to Beig the first standalone Yishion store in the Middle East opened its doors recently within Centre point.
Splash has plans to expand the brand within UAE including Abu Dhabi and the other Emirates.

Bonnie Cheung, Yishion general manger said that the region presents a promising market for Yishion due to the prevailing international style and the expanding cosmopolitan consumer base in the Middle East.

Their tie up with Splash reflects a strategic decision based on Splash's 13-year retail record of accomplishment in the region.

Yishion will receive the right direction and a firm footing in the region due to its robust regional presence of 55 stores and its thorough knowledge of the market.

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Added: September 28, 2006 Source: Press Release
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