CHINA: Innovative Textile Show to kick off

TAIPEI: The 2005 Taipei Innovative Textile Application Show (TITAS) will kick off on September 29 with this year's theme as "F4: From Fibers to Fabrics for Fashion Plus Functions. The Taiwan Textile Federation (TTF) has organized it.

Close to 300 exhibitors from the textile industry, including 44 from overseas, will gather at the Taipei World Trade Center from tomorrow until Saturday exhibiting innovative products in the industry in addition to the standard fibers, yarns and fabrics.

In accordance to this year's theme of functional textiles, TITAS will feature new products emerging from Research and Development such as nanotechnology, bamboo charcoal, waterproofing and ventilation as well as other materials that fulfill specific functions and follow current trends.

"TITAS has already received registrations from more than 2,000 foreign buyers thanks to efforts by the Taiwan External Trade Development Council," said TTF Secretary General Justin Huang.

Some of the buyers that responded to TITAS include major apparel brands Reebok from Australia, Polo Ralph Lauren and Champion from the U.S., and Adidas and Puma from Germany.

Manufacturers and importers from new markets are also invited, with seventeen delegations from China, Thailand, and Vietnam, which will make contact with their counterparts from the rest of the world. In particular, TTF has allocated a section of the show as Cross Strait Textile Development and Technology, which includes 22 exhibitors from mainland China.

As the current trend of globalization has transformed Asia from a manufacturing source to the word's biggest new market, doing business in Asia has the double benefit of lower production costs and market expansion. As such, TTF has organized specialized purchasing meetings where Asian exhibitors can build rapport and foster significant cooperation with buyers from the rest of the world.

TITAS 2005 will also feature seminars announcing the newest trends, innovations, and concepts in the industry, with lecture topics ranging from research and development, environmental protection, design, marketing, brand marketing, social relations, and more.

Highlighting the seminars will be Executive Director of Cotton Council International Allen A. Terhaar, who will be speaking on the topic "Cotton: the Consumers' Favorite for Functional Fashion." Other notable speakers are Vice President of Jockey International Frank Beal on "Jockey Global Strategy" and Global Head of Environmental and Social Affairs of Puma Dr. Reiner Hengstmann on "Challenges for the Future from a Brand's Perspective."

Finally, TITAS will hold a number of fashion shows showcasing so called 3-D fabric designs, modern knitted fabrics, and functional textiles based on new concepts in human technology.

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Added: September 28, 2005 Source: Agencies
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