INDIA: Turbanator to endorse Newport jeans brand

MUMBAI: Arvind Brands has launched its new festive line of the Newport brand of jeans.

It has roped in cricketer Harbhajan Singh as its brand ambassador in addition to the present brand ambassador, Saif Ali Khan.

The entire campaign revolves around the idea of `role reversal' between these two individuals. Saif and Harbhajan are the sporting heroes and enjoy reversing their persona with each other. They urge the youth to `try something new' from Newport.

The campaign revolves around Naya Style Fundas - where the stars tell us how to be more stylish, the Newport way.

Newport's festival range offerings are priced between Rs 399 and Rs 699 and denim jackets are priced at Rs 799 to Rs 899.


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Added: September 21, 2005 Source: Agencies
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