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Lakme Fashion Week Autumn/Winter 2010

BharatTextile.com » Apparel/Garments News » INDIA: Levi Strauss' New Strategy

INDIA: Levi Strauss' New Strategy

With India and China being the focus on volume growth for Levi Strauss, the company has worked out a marketing strategy that includes, inter alia, launch of...

INDIA: Levi Strauss' New Strategy With India and China being the focus on volume growth for Levi Strauss, the company has worked out a marketing strategy that includes, inter alia, launch of an exciting concept — Reversibles this Diwali and later in 2005, the "Signature'' brand of jeans catering to the standard segment. This strategy is likely to up Levi's sales from close to one million units from three of its brands Levi's, Sykes and Dockers, to about five million units in the next three to...

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