The label adorns the charm of a woman and has a focused approach of reinventing elegance and style into timelessness. Jyoti's inherent creativity layered by high craftsmanship, intricate embroidery, clean and cut tailoring weaved in crisp silhouettes and an eye for detail embellished by her stint under veteran designer Suneet Varma.
She retails out of her flagship store in New Delhi and through multi-designer stores across the country. Her SS 13 collection showcases the regalia of a modern princess dovetailing her traditional culture with her modern duties.
The collection embraces clean-cut silhouettes, standing collars and strong shoulders.