The Event - Wills Lifestyle India Fashion Week 2006
New Delhi , April, 2006: Historically, India has been acknowledged as a country famous for its rich textile heritage, bit fashion, as an industry, continues to be challenged with several infrastructural and industry issues.
Until recently, leading Indian designers primarily focused on couture lines and wedding trousseaus. Over the last 10 years, an increasing number of people have joined the "designer/fashion" industry (designers, textile designers, models)
One of the main objectives of Wills Lifestyle India Fashion Week is to develop marketable lines in this category for the forthcoming Wills Lifestyle Fashion Week 2006. As you are aware Prêt is a 'ready-to-wear' assortment sold off the self. This category includes both semi-formal & casual wear outfits for daily & occasional wear. Designers are also welcome to showcase their diffusion lines.
To address the need to grow the target customer base and the industry, FDCI launches their "Fashion Week" initiative, which would serve as a single platform to facilitate buyer-seller interaction for the Fashion Design industry. It has also steadily gained recognition from buyers and retailers as the single largest B-2-B platform for the Fashion Design industry. Wills Lifestyle India Fashion Week has generated unprecedented business opportunities for the Fashion Design industry in domestic and international markets.
The event is titled as Wills Lifestyle "India" Fashion Week, to represent the "national" scope of the fashion industry of our country unlike fashion weeks held internationally, where they are 'city' specific (such as New York Fashion Week or Milan Fashion Week).
Designers like Sabyasachi, Aki Narula, Varun Bahl, Anshu Arora Sen, Shantanu Goenka, Shane & Falguni Peacock, Gauri & Nainika are few names that were unveiled to the fashion industry by the IFW. The biggest trade platform of the Indian fashion industry, the IFW also provided a platform to designers dealing in accessories to reach out to the audinaces. Name like Meera Mahadevia, Ritika Bhasin, Niharika Khan made a debut last year and got recognition from the buyers and media alike.
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