Lakme India Fashion Week 2003 :: Shobhna & Vijay Arora

Vijay Arora did his MBA from Cornell University, USA. He never made a concerted effort to become a designer. His first collection was in 1993, which was a range of men's kurtas and churidas. By 1994 end the transition was made as women loved the men's kurtas and wanted them to be made feminine. 'ANANT', the label promoted by designers Shobhna & Vijay Arora, is synonymous with 'perennial' in Sanskrit and in sync with their philosophy; to style ensembles that are evergreen, aesthetic, and timeless.

Embroidery and embellishments are the forte of the Anant label. The silhouettes are clean, streamlined and the focus is intricate hand embroidery that makes style statements. The look is always sophisticated, either understated or strong, creating an impact.

Vijay Arora
W-16, Greater Kailash Part Two,
New Delhi 110048
Tel: 6431958, 6460904
E-mail: shobna_n_vijay_arora