Ritu Kumar
is one of India's foremost designers, who has developed a unique style
of her own, reflecting the ancient traditions of Indian), craftsmanship
in a contemporary vocabulary. With a background in arfj'fffStory and museology,
which has enriched her horizon, Ritu Kumar's understanding of ancient
designs and the innovative use of traditional crafts has created a new
classicism.
Ritu holds the status of a revivalist in the Indian fashion industry,
which has successfully bridged the gap between traditionalism and modernity.
Ritu, who began her work with four hand-block printers and two tables,
in a small village near Calcutta thirty years ago was the first woman
to introduce the 'boutique culture’ in India under the brand name
'Ritu'. Today she has twelve outlets in all major cities in India. Ritu
Kumar's boutiques feature a multifaceted showcase encompassing the very
best of Indian design, with specially produced range of high fashion garments
and accessories using silk, leather and cotton. Ritu Kumar’s range
of western and Indian apparel is all about traditions and individual talent,
and women across the continents can easily identify with her vision of
design.
Ritu has gone a long way to redefining the term 'fashion' in the Indian
context. Most importantly she has demonstrated that the products of the
work of the hand can be as profitable as and even more glamorous than
that of machine, and that Indian fashion is more than capable of holding
it's own in the international arena of haute couture. Her couture is readily
recognizable by its classicism, beauty and finesse. Her design philosophy
is based on the premise that everything founded on a good aesthetic cuts
across all borders - be they geographical, cultural or otherwise. This
very aesthetic is the factor central to the India handwriting which underlies
her creations.
As the world truly becomes a global village, more and more of the elements
that make up modern culture are taking on rich hues and ethnic tones.
Pluralism is the mantra, while tastes are fast becoming eclectic, be it
in music, arts, food or fashion. Within fashion, Indian techniques have
increasingly commanded a premium for their creativity, style and finish.
The Indian influence on contemporary wear is unmistakable. In sync with
these evolving trends, in April 2002 Ritu Kumar launched her new sub brand,
"LABEL". This is a reflection of modern and global trends that
shape our lives today. "LABEL" caters to today's woman, who
is increasingly independent, discerning and global. It is a modern offering,
focusing on the cut, color, drape and feel of the garment. This brand
has a universal appeal aimed at today's mobile lifestyle. It is fashionable,
affordable and like all Ritu Kumar products, it is of the very highest
quality.
International
style icons such as Late Princess Diana, and Jemima Khan wear her outfits,
putting her designs and India's talent on the world map. Ritu has also
launched her book 'Costumes and Textiles of Royal India' published by
Christie's, London.
Ritu Kumar
is one of India's foremost designers, who has developed a unique style
of her own, reflecting the ancient traditions of Indian), craftsmanship
in a contemporary vocabulary. With a background in arfj'fffStory and museology,
which has enriched her horizon, Ritu Kumar's understanding of ancient
designs and the innovative use of traditional crafts has created a new
classicism. 
Buy
Sell